From Pizza Hut To Easy Street: The David Dalglish Story Publishing Writing

Fantasy author David Dalglish is a big name in the self-publishing world, but he’s on the cusp of something even bigger. His path wasn’t easy. When David uploaded his first book, way back in February 2010, he was working in Pizza Hut. The popularity of his books, and the speed with which he was able to publish them, meant that it didn’t take long before he was able to quit that job and write full-time. David’s stellar sales (over 350,000 books to date) led to big offers from major publishers. But he wasn’t able to accept any of them – until recently. David is here today to tell us more. Trust me when I say this is quite the story: Hi David, Read More…

Amazon's Recommendation Engine Trumps The Competition Marketing

There’s an old adage that bestsellers are chosen rather than made, and there’s some truth to that. The amount a publisher splurges on the advance has to be recouped before the book turns a profit. The more money that has to be recouped, the greater the marketing budget. Sleeper hits are the exception for a reason. It’s a lot easier to hit the bestseller lists when you are on the front table of every single Barnes & Noble than if you are spine-out at the back of a handful of stores (or gathering dust in the warehouse). It often comes as a surprise to those outside publishing that these bookstore spots are bought and sold, that whether a book is Read More…

Amazon’s Recommendation Engine Trumps The Competition Marketing

There’s an old adage that bestsellers are chosen rather than made, and there’s some truth to that. The amount a publisher splurges on the advance has to be recouped before the book turns a profit. The more money that has to be recouped, the greater the marketing budget. Sleeper hits are the exception for a reason. It’s a lot easier to hit the bestseller lists when you are on the front table of every single Barnes & Noble than if you are spine-out at the back of a handful of stores (or gathering dust in the warehouse). It often comes as a surprise to those outside publishing that these bookstore spots are bought and sold, that whether a book is Read More…

Penguin's Solution for Authors: One Racket To Rule Them All Bewares

Regular readers of this blog will know all about Penguin’s purchase last July of the universally reviled Author Solutions – a company infamous for overcharging writers, doing a terrible job of publishing their books, and forcing ineffective and expensive marketing services upon those authors when their books (inevitably) fail to sell. My posts on the topic have been leaning heavily on the tireless work of Emily Suess – a writer and blogger who has been documenting this racket for some years now. At the time of the purchase, many in the publishing community expressed a hope that Penguin would clean up Author Solutions, or at least tone down some of their scammier tactics. I was more than a little skeptical, Read More…

The Author With The Biggest Mailing List Wins Marketing

What happens when a reader finishes your e-books? What’s the first thing they see? What’s the first thing they do? Back-matter is extremely important. Presuming you have done your job as a writer well, it’s a golden opportunity to draw readers into your world. The basic components of effective back-matter are fairly straightforward: blurbs for and/or links to your other books, links to whatever social media presence you have, a short note requesting reviews, and, most important of all, a link to your New Release Mailing List. If you don’t have a mailing list already, you need to set one up immediately. It’s one of the most powerful tools at your disposal. Without an effective method for collecting readers’ emails Read More…