Penguin Random House Merger Helps Author Solutions Exploit Writers Bewares

Penguin and Random House officially merged on July 1 creating the largest trade publisher in the world. This merger has given fresh impetus to one of their subsidiaries to scam unsuspecting writers – Author Solutions, the largest vanity press in the world. One of my blog readers, who will remain nameless, has forwarded me emails from an AuthorHouse sales rep touting that company as the “self-publishing wing” of Penguin Random House (AuthorHouse is one of the many brands of Author Solutions, a tangled web which is deconstructed here). When Penguin purchased Author Solutions in July 2012 for $116m, I warned that the Penguin brand would lend legitimacy to Author Solutions – who were already the market leader in author exploitation. Read More…

5 Book Marketing Myths You Need To Forget – Guest Post by Joanna Penn

Anyone familiar with Joanna Penn’s blog – The Creative Penn – will know what an excellent resource it is for writers, particularly on marketing, where she regularly offers no-nonsense advice that actually works. When I heard she was writing a book on marketing, I was eager to see what she would come up with, and managed to wangle an advance copy. How To Market A Book is a comprehensive guide to book marketing, with a much wider scope than something like my own Let’s Get Visible. I can see it being particularly useful for those who are struggling to get to grips with marketing (or to fit it into their busy schedule), but I think everyone could get something from it (including Read More…