Thinking Inside The Box: Building Audience With Bundles

After my marketing post last month, I promised a follow up on box sets. In fact, I’ve gone one better and invited Phoenix Sullivan to do a guest post on the topic. Today is perfect timing actually because we have just launched SINS OF THE PAST: 5 Historical Novels of Mystery, War and Adventure – just 99c at Amazon, Apple, Barnes & Noble and Kobo: For those that don’t know Phoenix, she’s a self-published author who also runs her own publishing company – Steel Magnolia Press – together with romance author Jennifer Blake. In the last 18 months, Phoenix has also been experimenting with box sets and, as you will see below, the results have been astounding. I’ve known Phoenix for a while and no-one knows Read More…

15 Ways To Improve KDP – Progress Report Publishing

The London Book Fair is underway again which makes it a perfect time to review the list of suggestions I presented to KDP last year. As regular readers will know, I crowd-sourced a list of feature requests, bug fixes, and common problems via my blog and the most popular self-publisher hangout, Kboards. The KDP reps at the Fair spent a great deal of time going through your list of suggestions. They asked for clarification at various points and I was able to follow up with them by email afterwards. At the same time, a parallel effort led by Marie Force, Laura Florand, and Diana Peterfreund presented a similar list of suggestions at NINC in October last year. There were probably Read More…

The Great E-book Pricing Question Marketing Publishing

There’s more guff written about pricing than almost anything else, resulting in an extremely confusing situation for new self-publishers. I often see them pricing too low or too high, and the decision is rarely made the right way, i.e. ascertaining their goals and pricing accordingly. Price/value confusion Before we get to the nuts-and-bolts, it’s time to slay a zombie meme. Much of the noise on this issue springs from conflating two concepts, namely price and value. Authors often say something like, “My book is worth more than a coffee.” Or publishers might say, “A movie costs $10 and provides two hours of entertainment. Novels provide several times that and should cost more than $9.99.” Price and value are two different things. Read More…