Starting From Zero Marketing Writing

Success can seem unattainable to those starting out. It’s easy to forget that even the biggest sellers started from zero. Amanda Hocking didn’t arrive on the scene as a fully formed sales machine. She didn’t have a platform which she had been diligently building up for years, nor did she come from trade publishing. She was unable to convince an agent to take her on and decided to self-publish instead, and then sold a million e-books in nine months! Detractors tried to paint Hocking as an anomaly — and she was, in the sense that anyone who is phenomenally successful at anything is an anomaly. But that missed the point: she was able to sell as much as the biggest names in Read More…

Self-Publishers Aren't Killing The Industry, They're Saving It Publishing

In light of current events, I thought it would be good to re-run Ed Robertson’s excellent guest post from November 2012 where he highlighted interesting parallels between historical paperback pricing (pre-industry consolidation) and self-published e-books. It’s unlikely I’ll have time this weekend to respond to emails, or tweets, or jump in the comments, as I’ll be busy editing, but this should give you something to chew on. I’m sending the 2nd edition of Let’s Get Digital to the editor tomorrow, and I’ll be blogging about that Monday or Tuesday. Oh, and the Spanish translation of Digital has just been released. You can grab it for free today only. More at the bottom of Ed’s post: Self-Publishers Aren’t Killing The Industry, They’re Read More…

Self-Publishers Aren’t Killing The Industry, They’re Saving It Publishing

In light of current events, I thought it would be good to re-run Ed Robertson’s excellent guest post from November 2012 where he highlighted interesting parallels between historical paperback pricing (pre-industry consolidation) and self-published e-books. It’s unlikely I’ll have time this weekend to respond to emails, or tweets, or jump in the comments, as I’ll be busy editing, but this should give you something to chew on. I’m sending the 2nd edition of Let’s Get Digital to the editor tomorrow, and I’ll be blogging about that Monday or Tuesday. Oh, and the Spanish translation of Digital has just been released. You can grab it for free today only. More at the bottom of Ed’s post: Self-Publishers Aren’t Killing The Industry, They’re Read More…