Pre-order Strangers To Superfans Now Marketing Resources

I’m excited to be gearing up for this release, as I’ve been working on the concepts behind it for a year. Here’s the blurb:

From the author of Let’s Get Digital and Let’s Get Visible comes the book that will change how you think about marketing forever.

Strangers to Superfans puts you in the shoes of your Ideal Reader, allowing you to view your marketing from her perspective. You will:

*Learn the 5 stages in The Readers’ Journey.
*Identify failure points quickly to manage backlist efficiently.
*Optimize each stage to increase conversions.
*Boost sales by making the overall process frictionless.
*Build a legion of passionate, engaged readers who do the selling for you. Read More…

The Anatomy of a Launch Marketing Publishing

Let’s Get Digital 3 has been out for a week and has sold around 3,500 copies. How did that happen? Let’s take a look… I released Digital 2 in September 2014 and it was maybe 60% new content, but the changes were largely superficial in the sense that it was an updating of the text rather than any kind of re-imagining. I decided early on that Digital 3 would be more revolution than evolution.

I released Digital 2 in September 2014 and it was maybe 60% new content, but the changes were largely superficial in the sense that it was an updating of the text rather than any kind of re-imagining. I decided early on that Digital 3 would be more revolution than evolution. As I detailed in this interview with Forbes earlier this week, a lot has changed in the last few years.

The whole text was rewritten from scratch – bar the odd sentence fragment here or there I couldn’t bear to part with – the only section that was spared a radical overhaul was the success stories at the back. Read More…