Favorite Things: Blog Highlights 2011-2018 Bewares Publishing Writing

I thought I’d get the new blog rolling with two posts in one day. Why not, I’m the captain of this ship, dammit. You may have missed the monster post on Marketing in 2018 as it went out in the wee hours this morning — still stress testing traffic levels gradually on the new site. Speaking of…

I’m not one for anniversaries or the like, as my long-suffering partner will attest. And I generally save sentimentality for the saloon. Look forwards, not backwards, and all that palaver. But I did indulge myself a little when closing down my old blog and dove into those 2,000,000 views you guys generated since I started in 2011. Some interesting things jumped out! Read More…

Marketing Uncovered: How To Sell Books Marketing Resources

Marketing is more complicated than ever, but the tools we have for reaching readers are fantastic these days, and the rewards for reaching the summit of Mount Discovery are simply immense. Even worth this long-ass intro I’m about to drop! Sometimes we forget. I hear people complaining that things are down across the board and Amazon is squeezing the margin out of everyone, or that the Golden Era is over.

Sorry, it’s not true. The game has changed, and you might need to retool your approach, but don’t mistake that for a downturn. It’s dangerous to be over-influenced by Moany Maura threads on Kboards or Facebook. They will naturally attract fellow travelers — those who are also suffering right now for whatever reason. It’s totally not representative though. One why: if I was to post there, for example, and say that I’ve already made much more than I did last year… I would sound like a dick. Always beware confirmation bias.

I’m far from alone either. The KU author whose marketing I manage just hit 10,000,000 reads yesterday. For May. Which is insane! Last year was a record one for him and this one is shaping up to smash that. And if that doesn’t boggle the mind enough, there’s 50+ self-publishers out-earning him in reads right now too and a serious crowd nipping at his heels. Read More…