Pre-Order Let's Get Digital 3 For $0.99 Marketing Publishing

The third edition of my self-publishing guide — Let’s Get Digital — is available for the special pre-order price of just 99¢. Grab it while you can, the price will jump up to $4.99 right after the launch, which is pretty soon too: January 25. AMAZON | AMAZON UK | NOOK | APPLE | KOBO | GOOGLE | PAPERBACK I’ll get into what has changed in a moment (spoiler alert: everything), but I just wanted to stress that after the problems back in 2014, anyone can purchase this edition. It has been uploaded on a fresh ASIN, so everyone can buy and update their version for the minimum possible price — 99¢. The third edition has been completely rebuilt from the ground up, reflecting the challenges facing both new and established self-publishers today, as well as Read More…

New Year, Old Problem: Innocent Author Rank-Stripped For Third Time Amazon Bewares

Kristi Belcamino is really being messed around by Amazon. Yesterday morning, she was rank-stripped for the third time, and it appears to be happening every time she puts a book free – even before she hits the promo sites or moves up the charts. Back in September, Kristi was one of the unfortunate (and innocent) authors who were unfairly rank-stripped by Amazon for several weeks. She had a BookBub promotion which catapulted her up to #3 in the Free charts on September 18, was then rank-stripped, and didn’t have the sanction lifted until October 22 – over one month later. Along with all the other authors I wrote about in October’s post Amazon’s Hall of Spinning Knives, Kristi received the standard Read More…

BookBub CPM Ads and Wide Distribution Marketing Resources

I decided a while ago that I was going back wide with all my books. Sales were pretty anemic to begin with (readers don’t magically discover books), but then I put together a little marketing plan. I don’t want to invest too heavily in pushing my historical novels until I have a couple more books in my series out, but I was curious to experiment with a few different approaches for pushing wide books. After nabbing an International-only BookBub Featured Deal for Liberty Boy, I decided to build a little campaign around it, particularly looking at sales internationally, and off-Amazon. When you are in KU, it makes sense to concentrate sales. As detailed in this post from August, visibility turns Read More…

The Birth of the Kindle Amazon Writing

The 10th birthday of the Kindle was on Sunday, which has been met with all sorts of retrospectives. Getting less coverage is that it’s also the tenth anniversary of Amazon’s self-publishing platform. In this excerpt from the forthcoming third edition of Let’s Get Digital, I argue that the real revolution is something else again which is also ten years’ old this month: the Kindle Store itself, which didn’t just open up publishing by allowing anyone to sell their books, it also democratized which books get recommended. I’ll be posting in more detail about the launch, and the two books on marketing which will follow. Digital 3 won’t be available as a free update like last time, as that caused way too Read More…

NaNoWriMo Writing Prompts – Bad Boy Romance Edition Bewares Writing

Lots of people will be diving into NaNoWriMo in a few days, and lots more are sitting on the fence. I’ve been on that fence, it’s made of excuses! Today, I’m going to do you a solid by taking one of those excuses away. You’re getting some Writing Prompts. And not just any Writing Prompts, but Bad Boy Romance Prompts. (Please note that no actual romance writers were harmed in the making of these prompts.) Prompt #1: You are foreign. Maybe Australian! Your scammy non-fiction books aren’t selling too well, but you spot the latest trend: bad boy romance, and decided to write under a woman’s name – no, screw that, several women’s names! You eagerly stuff several books into Read More…

A Tale of Two Marketing Systems Resources

Lots of people right now are asking themselves whether they should leave Kindle Unlimited. I’m generally agnostic on it, and I think writers should do what is best for them and their books, but there’s no doubt this is the big question of the moment. That’s partly down to falling pay rates, Amazon’s inability to deal with scammers and cheaters, or the increasing concern about having all your eggs in one basket when something like this (or this, or this) regularly happens. But I think authors are asking themselves the wrong question. The real issue, I suggest, should surround how you are going to find readers on these retailers (or on Amazon, if you have decided to swim in the Read More…

Amazon’s Hall of Spinning Knives Amazon Bewares

Phoenix Sullivan is well-known in the indie community – I’ve known her myself since 2009 or 2010 and consider her a close friend. Aside from being exceptionally generous with her time and knowledge, tirelessly sharing her insights on marketing and algorithms, Phoenix is also well known as a vocal campaigner against scammers and cheaters – particularly on the current big issues of book stuffing and clickfarming. And now she is being targeted. Phoenix made a box set free for a few days at the very start of October, advertising on Freebooksy, KND/BookGorilla, and Digital Book Today – all legitimate sites – and there was no other promotion involved with this title. No BookBub CPM ads, no Facebook campaign, no tweets, Read More…

Win A Free Spot On This Fab Email Marketing Course Resources

Three new courses launch today that you guys should be interested in, as they focus on the three biggest needs I see right now: launches, email marketing, and advertising – and I’m giving away a freebie! The courses are from Indie Pub Intensive, they’re super cheap, and are run by someone who really knows what they are talking about – Tammi Labrecque. She has taken a fairly unique approach as well. These aren’t tarted up PowerPoint presentations you watch passively, the courses include video calls for group discussions, one-on-one sessions with Tammi, as well as worksheets to help you get your hands dirty right away. Each course lasts four weeks and they cost $199 a pop – a bargain, if Read More…

You Can Win Without Cheating FFS Bewares

Most self-publishers will agree: it"s getting tougher out there. If you are in KU, then you’re pretty much dependent on one income stream and if Amazon sales dip or you run afoul of the Hall of Spinning Knives for whatever reason then you are totally boned. And it’s getting so competitive in KU that it seems to take more titles and quicker releases, along with multi-pronged marketing campaigns – which can be complex and/or expensive – to get any real traction or stickiness. If you"re not in KU, hitting the charts on Amazon is increasingly difficult and holding on to position is near-impossible – especially when your book is being leapfrogged every hour by thousands of borrow-boosted KU salmon running Read More…

Michael Hyatt Has Something To Sell You Bewares

Michael Hyatt has successfully reinvented himself as an author and speaker – one of those quasi-experts on marketing who slowly morph into a life-coach type guru. It’s a well-trodden path and these guys all tend to present themselves in similar ways. Here’s Michael Hyatt reclining among soft furnishings. Here’s Michael Hyatt enjoying a tender moment with his dog. Here’s Michael Hyatt projecting success with a shiteating grin for the ages. It’s almost easy to forget what he did. Almost. In 2009 when Michael Hyatt was CEO of Christian publisher Thomas Nelson, he was instrumental in the creation of WestBow Press – one of the first white-label vanity presses operated by Author Solutions on behalf of an established publisher. The Naming Read More…

9 Ways to Improve AMS – Amazon Ads For Authors Amazon Resources

More product searches start on Amazon than anywhere else, even Google. It"s the world’s biggest bookstore and by far the largest ebook retailer. But Amazon Marketing Services (AMS) is still very much a work-in-progress, particularly the slightly pared-back version authors get to advertise books. Self-publishers tend to focus on making books visible on Amazon. Aside from being a market leader, and having famed frictionless purchasing, there is another key reason why such a focus often gets the best return. Unlike other popular sites, anyone visiting Amazon is generally there for one reason: to buy stuff. You aren’t interrupting them while they share dank memes with friends, or search how fast a raven can fly during winter. AMS is often referred Read More…

This Self-Publishing Course Is Free… And Great Too Publishing Resources

When I heard someone was giving away a self-publishing course, I was a little skeptical, presuming it was either some kind of bait-and-switch or an opportunity for some hardcore upselling. But I was wrong. Iain Rob Wright has done something pretty amazing. He has created a pretty damn comprehensive course on self-publishing and marketing – over 50 hours of HD Video – and he has made it all free. Not the first bit free. Not free for a limited time. Not free if you also buy this, or agreed to be assailed by that. Just free. Iain had originally planned to charge quite a lot of money for it, but the idea didn"t sit right with him and just before Read More…

The Visibility Gambit Amazon

Kindle Unlimited has received a fair bit of bad press over the last couple of years – some of it from me – but I want to balance that by looking at the positives. Most pertinent is KU’s popularity with readers, meaning there can be huge opportunity for authors. Especially so if you make full use of the tools Amazon gives you, and understand that it’s all about visibility. Enrolling in KU comes at a well-documented cost: exclusivity. But it’s the potential benefits I want to focus on today because some of that might be getting lost in the (well justified) complaints about scammers, transparency, and falling pay rates. Even though those rates have dropped by around 20% this year alone, Read More…

The Only Rule Amazon Truly Cares About Bewares

On Monday, I found out that some bug hit a German e-book site causing the reactivation of long-dead listings, including one of mine, putting myself and some other authors in breach of KDP Select"s exclusivity rule. Amazon pounced into action and cancelled my Countdown deal which was scheduled for this week, screwing up a carefully planned promotion. And despite pledging to resolve the matter and restore the promo, Amazon has not done so. I"m going to go through what happened in detail so you can be sure that I acted correctly at all points – because there is a lot of shadiness going on at the moment – but feel free to skim some of the details if you wish. Read More…

Scammers Break The Kindle Store Bewares

On Friday, a book jumped to the #1 spot on Amazon, out of nowhere; it quickly became obvious that the author had used a clickfarm to gatecrash the charts. The Kindle Store is officially broken. This is not the first time this has happened and Amazon’s continued inaction is increasingly baffling. Last Sunday, a clickfarmed title also hit #1 in the Kindle Store. And Amazon took no action. Over the last six weeks, one particularly brazen author has put four separate titles in the Top 10, and Amazon did nothing whatsoever. There are many such examples. I wrote at the start of June about how scammers were taking over Amazon"s free charts. That post led to a phone conversation with Read More…