Marketing Uncovered: How To Sell Books Marketing Resources

Marketing is more complicated than ever, but the tools we have for reaching readers are fantastic these days, and the rewards for reaching the summit of Mount Discovery are simply immense. Even worth this long-ass intro I’m about to drop! Sometimes we forget. I hear people complaining that things are down across the board and Amazon is squeezing the margin out of everyone, or that the Golden Era is over.

Sorry, it’s not true. The game has changed, and you might need to retool your approach, but don’t mistake that for a downturn. It’s dangerous to be over-influenced by Moany Maura threads on Kboards or Facebook. They will naturally attract fellow travelers — those who are also suffering right now for whatever reason. It’s totally not representative though. One why: if I was to post there, for example, and say that I’ve already made much more than I did last year… I would sound like a dick. Always beware confirmation bias.

I’m far from alone either. The KU author whose marketing I manage just hit 10,000,000 reads yesterday. For May. Which is insane! Last year was a record one for him and this one is shaping up to smash that. And if that doesn’t boggle the mind enough, there’s 50+ self-publishers out-earning him in reads right now too and a serious crowd nipping at his heels. Read More…

Welcome to the Superfan Factory Marketing Resources Writing

It’s almost exactly a year since I gave a talk at a conference in Austin which introduced a concept I call “The Reader Journey” – which is a bookish version of a new marketing paradigm that is helping companies understand their customers better, and how to tailor their marketing accordingly.

I’ve spent the last twelve months researching and testing and experimenting, and then organizing all this information into a structure which will help you understand exactly who you are writing for, plus how to sway them with your marketing messages. But also how to treat them after you have convinced them to buy. How to turn them into the kind of superfans that will do the selling for you.

Strangers to Superfans: A Marketing Guide to The Reader Journey is out now and you can pick up your copy from all these lovely retailers: Read More…

How To Make Killer Promo Graphics In Canva Marketing Resources

One area where the bar has been raised over the last few years is that of branding. The savviest authors know that branding doesn’t just make you look more professional – although that is important too – but also something which acts as a bat-signal to your specific target audience. This book is for YOU.

I said in Strangers to Superfans — releasing in just six days on 25 April! — “If pacing is the secret sauce inside most bestsellers, branding is the equivalent outside of the book.”

As part of my research, I spoke to one author who is expert at it: Kit Rocha. She shared her view that, “branding is an extension of worldbuilding. My covers and my graphics and all of it combine to present an image that enhances what I want to say about my series.” Read More…

Pre-order Strangers To Superfans Now Marketing Resources

I’m excited to be gearing up for this release, as I’ve been working on the concepts behind it for a year. Here’s the blurb:

From the author of Let’s Get Digital and Let’s Get Visible comes the book that will change how you think about marketing forever.

Strangers to Superfans puts you in the shoes of your Ideal Reader, allowing you to view your marketing from her perspective. You will:

*Learn the 5 stages in The Readers’ Journey.
*Identify failure points quickly to manage backlist efficiently.
*Optimize each stage to increase conversions.
*Boost sales by making the overall process frictionless.
*Build a legion of passionate, engaged readers who do the selling for you. Read More…

The Anatomy of a Launch Marketing Publishing

Let’s Get Digital 3 has been out for a week and has sold around 3,500 copies. How did that happen? Let’s take a look… I released Digital 2 in September 2014 and it was maybe 60% new content, but the changes were largely superficial in the sense that it was an updating of the text rather than any kind of re-imagining. I decided early on that Digital 3 would be more revolution than evolution.

I released Digital 2 in September 2014 and it was maybe 60% new content, but the changes were largely superficial in the sense that it was an updating of the text rather than any kind of re-imagining. I decided early on that Digital 3 would be more revolution than evolution. As I detailed in this interview with Forbes earlier this week, a lot has changed in the last few years.

The whole text was rewritten from scratch – bar the odd sentence fragment here or there I couldn’t bear to part with – the only section that was spared a radical overhaul was the success stories at the back. Read More…

Final Chance To Get Let’s Get Digital 3 at 99¢ Marketing Publishing Resources

Let’s Get Digital 3 is out. Hooray! Pre-orderers will have already received their copies, but for those who prefer to wait until a book is live (I’m totally like this) you can still get it at the promotional price of 99¢. Don’t delay, as the price will rise tomorrow to $4.99.

I really hope you get a lot out of it, your support during the pre-order period was phenomenal – 2,500 writers have bought the new edition already. I hope I can repay that support with valuable information you can use to build your readership. Read More…

Amazon Decoded: A Marketing Guide To The Kindle Store is FREE Amazon Marketing

Let’s Get Digital 3 was announced this week and it is going very well indeed, with 1,000 copies pre-ordered already. The amount of sharing and recommending and tweeting has been spectacular – I’m very grateful to you all.

In fact, I have a gift for you.

Amazon Decoded: A Marketing Guide to the Kindle Store is now available. And it’s FREE. All you need to do is sign up to my mailing list to get a copy. That’s it. And you can unsubscribe right after if you wish, I don’t mind at all! Really. Read More…

Pre-Order Let's Get Digital 3 For $0.99 Marketing Publishing

The third edition of my self-publishing guide — Let’s Get Digital — is available for the special pre-order price of just 99¢. Grab it while you can, the price will jump up to $4.99 right after the launch, which is pretty soon too: January 25. AMAZON | AMAZON UK | NOOK | APPLE | KOBO | GOOGLE | PAPERBACK I’ll get into what has changed in a moment (spoiler alert: everything), but I just wanted to stress that after the problems back in 2014, anyone can purchase this edition. It has been uploaded on a fresh ASIN, so everyone can buy and update their version for the minimum possible price — 99¢. The third edition has been completely rebuilt from the ground up, reflecting the challenges facing both new and established self-publishers today, as well as Read More…

BookBub CPM Ads and Wide Distribution Marketing Resources

I decided a while ago that I was going back wide with all my books. Sales were pretty anemic to begin with (readers don’t magically discover books), but then I put together a little marketing plan. I don’t want to invest too heavily in pushing my historical novels until I have a couple more books in my series out, but I was curious to experiment with a few different approaches for pushing wide books. After nabbing an International-only BookBub Featured Deal for Liberty Boy, I decided to build a little campaign around it, particularly looking at sales internationally, and off-Amazon. When you are in KU, it makes sense to concentrate sales. As detailed in this post from August, visibility turns Read More…

Book Launch: LIBERTY BOY Marketing Writing

New release time! LIBERTY BOY is available now for $3.99 from Amazon US | UK | CA (and all the rest too). It’s the first book in a new series, and the first I’ve set in my home country of Ireland – specifically, in the aftermath of Robert Emmet’s failed 1803 Rising. The wonderful cover was done by my very talented sister – Kate Gaughran – and a huge thanks to her for that. Before I get into the background, here’s what Liberty Boy is about: Dublin has been on a knife-edge since the failed rebellion in July, and Jimmy O"Flaherty suspects a newcomer to The Liberties–Kitty Doyle–is mixed up in it. She accuses him of spying for the English, and he Read More…

How To Win Sales And Influence Algorithms Amazon Marketing Publishing

I’m hosting a discussion today between two authors who are using creative ways to share audiences, something which has the happy side-effect of increasing their respective sales. As I said on Thursday, I think creative forms of collaboration – especially in terms of marketing strategies – are going to be big this year. Traditionally published authors may have to compete with each other ways that may not be relevant/important to self-publishers – like agents, deals, grants, prizes, or co-op. But self-publishers have nothing to fear from cooperating with authors they are nominally competing with, and everything to gain. The market is so large that no writer will ever reach all the readers out there, and the odds of getting noticed can improve greatly with the right kind Read More…

Round Up: Audiobook Release, BookBub in Canada & Amazon Launches Ad Service Amazon Marketing Publishing

I have finally returned to work after an extended period back in Ireland over Christmas – which was wonderful – and then a spell with a virus which was considerably less so. I was mostly unplugged from the internet over the last while, but I hope it’s not too late to wish you all the best for 2015. This is a quick catch-up post on some recent bits and bobs. Normal blogging service will resume tomorrow with a very useful guest post from two authors exploring some alternative marketing strategies with excellent results. *** First up is the release of the audiobook edition of Let’s Get Digital. This is the new, updated version of Digital which has been narrated by Simon Read More…

Aiming for the NYT Best Seller List Marketing

Unless you’ve been hiding under a rock for the last week – with no wifi! – you are probably aware we released The Indie Author Power Pack on Monday, with the aim of hitting the New York Times Best Seller list. We won’t know the result until next week, but I’ve had a few tweets and emails asking how we were doing, so I thought I’d give you an update. Before that, if you somehow missed the blanket promo we have been conducting, The Indie Author Power Pack is a stonking deal – only 99c – and contains three top rated writer’s guides: Write. Publish. Repeat. by Sean Platt & Johnny B. Truant Let’s Get Digital (2nd ed.) by me How To Market Read More…

New Release: The Indie Author Power Pack: How To Write, Publish & Market Your Book Marketing Publishing Resources

For the last few months I have been secretly planning an assault on the New York Times bestseller list. Today, I can finally announce the release of the book I’m hoping will do the trick. The Indie Author Power Pack: How To Write, Publish & Market Your Book contains three top-rated guides: Write. Publish. Repeat by Sean Platt and Johnny B. Truant Let’s Get Digital (2nd ed.) by me How To Market A Book (2nd ed.) by Joanna Penn + Bonus Content! It’s only available for a limited time, and you can pre-order it now for just 99c at: Amazon | Apple | B&N | Kobo | $0.99 The box will launch on Monday, November 3, but if you pre-order Read More…

Don’t Wait For Permission: Why Authors Should Be Entrepreneurs Marketing Publishing

The self-publishing blogosphere usually focuses on making money from genre fiction, and tends to advise producing as much quality work as you can as quickly as possible, and then marketing it aggressively. That’s not bad advice at all, but there are many other types of books, several different kinds of authors, and multiple ways you can approach making a living. Joanna Penn (writing as JF Penn) has hit the New York Times and USA Today bestseller lists with her fiction, but also has an extremely popular blog and podcast aimed at writers, as well as several non-fiction books. I invited her along today to talk about her latest – Business For Authors: How To Be An Author Entrepreneur – in Read More…