Favorite Things: Blog Highlights 2011-2018 Bewares Publishing Writing

I thought I’d get the new blog rolling with two posts in one day. Why not, I’m the captain of this ship, dammit. You may have missed the monster post on Marketing in 2018 as it went out in the wee hours this morning — still stress testing traffic levels gradually on the new site. Speaking of…

I’m not one for anniversaries or the like, as my long-suffering partner will attest. And I generally save sentimentality for the saloon. Look forwards, not backwards, and all that palaver. But I did indulge myself a little when closing down my old blog and dove into those 2,000,000 views you guys generated since I started in 2011. Some interesting things jumped out! Read More…

Welcome to the Superfan Factory Marketing Resources Writing

It’s almost exactly a year since I gave a talk at a conference in Austin which introduced a concept I call “The Reader Journey” – which is a bookish version of a new marketing paradigm that is helping companies understand their customers better, and how to tailor their marketing accordingly.

I’ve spent the last twelve months researching and testing and experimenting, and then organizing all this information into a structure which will help you understand exactly who you are writing for, plus how to sway them with your marketing messages. But also how to treat them after you have convinced them to buy. How to turn them into the kind of superfans that will do the selling for you.

Strangers to Superfans: A Marketing Guide to The Reader Journey is out now and you can pick up your copy from all these lovely retailers: Read More…

Giving A Voice To Indies Bewares Writing

A new organization is being formed which is aiming to give a voice to indies – the Indie Author Support Network. The idea was proposed by indie author Marie Force, and it’s still at the very earliest stages, but what I’ve heard so far is very promising indeed – particularly that it will be exclusively focused on high-level advocacy and interfacing with retailers on issues which concern indies.

I’m not a member of any writer organization. I joined one here in Ireland when I first returned home, but didn’t renew after they wouldn’t even take the most basic stand against a local publisher who wasn’t paying his authors.

I know people join organizations for lots of different reasons, whether that’s continuing education or competitions or even just the social/networking aspects at conferences, which are desperately needed in such a solitary profession, and I think those needs are pretty well met with the various genre-focused organizations out there, and NINC too. However, advocacy has always been of most importance to me and I think there is a critical need right now for a very focused group which specifically speaks to the rather curious set of issues that indies are dealing with in 2018. Read More…

Please Help An Author Fight This Crazy Court Case Bewares Writing

Christina Garner needs our help. She has been fighting a court case over the last year and is running an appeal for donations so that she can continue the fight.

If you haven’t been following this case, it is against a notorious author/box set promoter/marketer/”mastermind” teacher who goes by the name of Rebecca Hamilton – and also runs other author businesses like OTOH Books (formerly GenreCrave).

The name of Rebecca Hamilton may be familiar to you – and if it’s not, ask around. Because of the various suits and countersuits also involve claims of defamation, I can’t go into detail on what happened, but you can read Christina Garner’s eye-opening account on her GoFundMe page. Read More…

The Birth of the Kindle Amazon Writing

The 10th birthday of the Kindle was on Sunday, which has been met with all sorts of retrospectives. Getting less coverage is that it’s also the tenth anniversary of Amazon’s self-publishing platform. In this excerpt from the forthcoming third edition of Let’s Get Digital, I argue that the real revolution is something else again which is also ten years’ old this month: the Kindle Store itself, which didn’t just open up publishing by allowing anyone to sell their books, it also democratized which books get recommended. I’ll be posting in more detail about the launch, and the two books on marketing which will follow. Digital 3 won’t be available as a free update like last time, as that caused way too Read More…

NaNoWriMo Writing Prompts – Bad Boy Romance Edition Bewares Writing

Lots of people will be diving into NaNoWriMo in a few days, and lots more are sitting on the fence. I’ve been on that fence, it’s made of excuses! Today, I’m going to do you a solid by taking one of those excuses away. You’re getting some Writing Prompts. And not just any Writing Prompts, but Bad Boy Romance Prompts. (Please note that no actual romance writers were harmed in the making of these prompts.) Prompt #1: You are foreign. Maybe Australian! Your scammy non-fiction books aren’t selling too well, but you spot the latest trend: bad boy romance, and decided to write under a woman’s name – no, screw that, several women’s names! You eagerly stuff several books into Read More…

Book Launch: LIBERTY BOY Marketing Writing

New release time! LIBERTY BOY is available now for $3.99 from Amazon US | UK | CA (and all the rest too). It’s the first book in a new series, and the first I’ve set in my home country of Ireland – specifically, in the aftermath of Robert Emmet’s failed 1803 Rising. The wonderful cover was done by my very talented sister – Kate Gaughran – and a huge thanks to her for that. Before I get into the background, here’s what Liberty Boy is about: Dublin has been on a knife-edge since the failed rebellion in July, and Jimmy O"Flaherty suspects a newcomer to The Liberties–Kitty Doyle–is mixed up in it. She accuses him of spying for the English, and he Read More…

Nothing Any Motherf*cker Said Was Going To Get Me To Quit – Guest Post by CD Reiss Publishing Writing

A new year is the traditional time for making all sorts of promises that we probably won"t keep. But there is something noble in the effort alone, right? And in that vein, I have a great motivational guest post from an author who is killing it at the moment: CD Reiss. I"ve been friends with Christine for a while, probably since around the time I started self-publishing back in 2011. Then, she was a writer of mysteries. They did okay, but she couldn"t seem to take things to the next level. So she reinvented herself in 2013 as an erotic romance author and started kicking all kinds of ass. But as with any “overnight success” story, there is a lot more to it. I think Read More…

Pay What You Want For Ten Great Historical Novels Writing

Hello! Sorry for the long silence. I’ve been taking my own advice for once and focusing on writing. But don’t worry, I’ll be back blogging very soon – once I’ve finish moving them commas around. If you"re looking for something to read in the meantime, I highly recommend this historical fiction deal from Story Bundle. Although I should note I’m somewhat biased given that I have a book in it. This is a little different to your standard box set. Story Bundle is a site which allows you to decide how much you want to pay. Fun! Here’s how it works: Gaze longingly upon said books (details below). Pick a dollar amount OF YOUR CHOICE and receive novels from Libbie Hawker, M. Read More…

Movie Deal for Mercenary Writing

I’m delighted to announce that the movie rights to Mercenary have been optioned. And So It Begins… Entertainment is a relatively new Hollywood production company founded earlier this year by industry veterans Toby Midgen and Stacey Stanley. Everyone at ASIB has a serious pedigree, having worked for companies like Lakeshore, Anchor Bay, DreamWorks, Fox 21, Ridley Scott & Associates, Starz and BBC Worldwide. ASIB represents one of the biggest studios in the Dominican Republic and identified Mercenary as a perfect fit for their client, Lantica Media (formerly known as Indomina Media) – which develops projects with an eye on both the English- and Spanish-language markets at their incredible new facilities. You are probably curious how these guys stumbled across my Read More…

Staying Sane in a Crazy (Self-Publishing) World Publishing Writing

How do you keep yourself from going crazy? It probably helps if you are reasonably well-balanced in the first place, but, for the rest of you, I have some advice today from Susan Kaye Quinn. As many of you will know, Susan is the author of the bestselling Mindjack series, and lots of other books too, including the highly regarded Indie Author Survival Guide – the second edition of which has just been released. She"s also releasing a companion book for more experienced authors in mid-July which has the intriguing title of For Love Or Money: Crafting An Indie Author Career and it"s available now for pre-order. Here"s Susan on how to stay sane in a crazy (self-publishing) world. Susan Read More…

Fighting With Both Hands Publishing Writing

This blog has been quieter than usual lately and I thought I should let you know what I’ve been doing. I’m going to prattle on for quite a while; you might want to get comfortable (or head off to Tumblr). So… It’s good to do a bit of soul searching now and then, to look at what you have achieved, where your career is headed, and to decide if you are on the right track. My goals and dreams have changed a lot since I started self-publishing in 2011. I haven’t been a big success, but I’ve been able to tick off little career milestones along the way. Some months my sales are wonderful, some months they are terrible – Read More…

How Jessica Mitford Exposed A $48m Scam From America’s Literary Establishment Bewares Writing

Jessica Mitford took on the American funeral industry, the California Department of Corrections, and the Ku Klux Klan, but it was her 1970 exposé of The Famous Writers School which led to Time calling her “The Queen of the Muckrakers.” And if a courageous editor hadn’t reversed his decision to kill her story, it might never have happened. Mitford had been aware of The Famous Writers School’s existence for some time. Anyone who was a frequent reader of newspapers, books or magazines would have seen its ever-present advertisements, inviting aspiring writers to cut out and apply for the free aptitude test. While Mitford was suspicious, she didn’t have anything concrete until her lawyer husband took on a new client. Bob Read More…

Starting From Zero Marketing Writing

Success can seem unattainable to those starting out. It’s easy to forget that even the biggest sellers started from zero. Amanda Hocking didn’t arrive on the scene as a fully formed sales machine. She didn’t have a platform which she had been diligently building up for years, nor did she come from trade publishing. She was unable to convince an agent to take her on and decided to self-publish instead, and then sold a million e-books in nine months! Detractors tried to paint Hocking as an anomaly — and she was, in the sense that anyone who is phenomenally successful at anything is an anomaly. But that missed the point: she was able to sell as much as the biggest names in Read More…

Launching A Book By The Seat Of My Pants Marketing Writing

I’m launching Mercenary today and you can grab it from Amazon, B&N, Kobo and Smashwords for just 99c, and you can add it on Goodreads here. I recommend grabbing it now because the price will be jumping to $4.99 in a few days. The reasoning behind 99c is below, but first here’s the blurb: Lee Christmas gets drunk and falls asleep at the throttle of his locomotive, plowing straight into an oncoming train. Blacklisted from the railroad and his marriage in tatters, he flees New Orleans on a steamer bound for the tropics. In Honduras, he begins a quiet new life. But trouble has a way of finding Christmas. With unrest sweeping the countryside, he’s kidnapped by bandits. Soon, he Read More…