Author Solutions Steps Up Global Expansion, Penguin Random House Integration Bewares

Penguin Random House is speeding up the international expansion of its vanity press operations, while also seeking to integrate them more closely with the traditional side of the business – hoping to counteract flat growth for Author Solutions at a time when self-publishing is booming. Author Solutions launches a new self-publishing service company for the Spanish market next Tuesday – MeGustaEscribir – which contains the usual mix of crappy publishing packages and ineffective, overpriced marketing services, as well as some extremely questionable practices such as reading fees (more on that below). The way the Author Solutions scam typically operates is detailed exhaustively in this post, but here’s a brief summary. How Author Solutions Squeezes Newbie Writers Customers are captured through Read More…

The Case Against Author Solutions, Part 1: The Numbers Bewares

The more you study an operation like Author Solutions, the more it resembles a two-bit internet scam, except on a colossal scale. Internet scammers work on percentages. They know that only a tiny fraction of people will get hoodwinked so they flood the world’s inboxes with spammy junk. While reputable self-publishing services can rely on author referrals and word-of-mouth, Author Solutions is forced to take a different approach. According to figures released by Author Solutions itself when it was looking for a buyer in 2012, it spent a whopping $11.9m on customer acquisition in 2011 alone. This money is spent on: Paying bloggers, websites, and companies a “bounty” based on how many writers they can deliver to Author Solutions. Buying Read More…