BookBub CPM Ads and Wide Distribution Marketing Resources

I decided a while ago that I was going back wide with all my books. Sales were pretty anemic to begin with (readers don’t magically discover books), but then I put together a little marketing plan. I don’t want to invest too heavily in pushing my historical novels until I have a couple more books in my series out, but I was curious to experiment with a few different approaches for pushing wide books. After nabbing an International-only BookBub Featured Deal for Liberty Boy, I decided to build a little campaign around it, particularly looking at sales internationally, and off-Amazon. When you are in KU, it makes sense to concentrate sales. As detailed in this post from August, visibility turns Read More…

A Tale of Two Marketing Systems Resources

Lots of people right now are asking themselves whether they should leave Kindle Unlimited. I’m generally agnostic on it, and I think writers should do what is best for them and their books, but there’s no doubt this is the big question of the moment. That’s partly down to falling pay rates, Amazon’s inability to deal with scammers and cheaters, or the increasing concern about having all your eggs in one basket when something like this (or this, or this) regularly happens. But I think authors are asking themselves the wrong question. The real issue, I suggest, should surround how you are going to find readers on these retailers (or on Amazon, if you have decided to swim in the Read More…

Amazon Opens Dutch Kindle Store, B&N Moves Into Author Services Bewares Publishing

Amazon launched a Kindle Store in the Netherlands this morning, as anticipated by The Digital Reader yesterday. Kindle devices are now on sale for prices ranging between €59 for the basic model, up to €189 for the Voyage, and the store has opened with over 3m titles. However, only 20,911 of these titles are in Dutch and only 1,221 of these e-books are by Dutch authors. That may change now that KDP has launched a local portal for Dutch writers and small presses. The opening of the Dutch Kindle Store also means the abolition of the regressive and unpopular Whispernet Surcharge in the Netherlands which added $2 onto the price of many e-books. For those already publishing via KDP, your book Read More…

Amazon Opens Dutch Kindle Store, B&N Moves Into Author Services Bewares Publishing

Amazon launched a Kindle Store in the Netherlands this morning, as anticipated by The Digital Reader yesterday. Kindle devices are now on sale for prices ranging between €59 for the basic model, up to €189 for the Voyage, and the store has opened with over 3m titles. However, only 20,911 of these titles are in Dutch and only 1,221 of these e-books are by Dutch authors. That may change now that KDP has launched a local portal for Dutch writers and small presses. The opening of the Dutch Kindle Store also means the abolition of the regressive and unpopular Whispernet Surcharge in the Netherlands which added $2 onto the price of many e-books. For those already publishing via KDP, your book Read More…

Amazon and S&S Agree Terms. Who’s The Bad Guy Again?

Simon & Schuster has agreed a multi-year deal with Amazon covering both e-books and print books. Business Insider reported that negotiations only took three weeks and were concluded two months before the original contract expired. I’m confused, does this mean the end of literary culture or not? Someone needs to run up to Douglas Preston’s quaint writer shack to find out. (If you get lost, it’s at the back of his 400-acre estate). It also begs a question: what exactly is Hachette holding out for? As everyone knows at this point, Hachette’s contract with Amazon expired in March and the two parties have been unable to agree a deal since. The narrative being pushed by the media was that Amazon’s desired terms Read More…

Choosing The Right Distributor: Smashwords vs Draft2Digital Publishing Resources

Since I started self-publishing in 2011, Smashwords has been the overwhelming favorite for savvy self-publishers who wanted or needed a distributor to reach non-Amazon e-bookstores. However, a new competitor called Draft2Digital launched a beta version of their service earlier this year and has been gaining popularity. In July, they hit 1,000 users, 10,000 titles, and 1,000,000 books sold. I’ve been getting lots of questions about Draft2Digital, and experimenting with them myself, so I thought it was a good time for a side-by-side comparison as there are distinct pros and cons to each service. But before we get into that, let’s look at the question of whether you need to use a distributor at all. The virtues of going direct In my Read More…

Amazon’s Recommendation Engine Trumps The Competition Marketing

There’s an old adage that bestsellers are chosen rather than made, and there’s some truth to that. The amount a publisher splurges on the advance has to be recouped before the book turns a profit. The more money that has to be recouped, the greater the marketing budget. Sleeper hits are the exception for a reason. It’s a lot easier to hit the bestseller lists when you are on the front table of every single Barnes & Noble than if you are spine-out at the back of a handful of stores (or gathering dust in the warehouse). It often comes as a surprise to those outside publishing that these bookstore spots are bought and sold, that whether a book is Read More…

Amazon's Recommendation Engine Trumps The Competition Marketing

There’s an old adage that bestsellers are chosen rather than made, and there’s some truth to that. The amount a publisher splurges on the advance has to be recouped before the book turns a profit. The more money that has to be recouped, the greater the marketing budget. Sleeper hits are the exception for a reason. It’s a lot easier to hit the bestseller lists when you are on the front table of every single Barnes & Noble than if you are spine-out at the back of a handful of stores (or gathering dust in the warehouse). It often comes as a surprise to those outside publishing that these bookstore spots are bought and sold, that whether a book is Read More…

Amazon Opens Japanese Kindle Store Amazon Publishing

Amazon will open a Kindle Store in Japan tomorrow – October 25 – after months of speculation (and the summer entrance into the Japanese market of up-and-coming rivals  Kobo). According the the press release from Amazon, customers in Japan can now pre-order the Paperwhite for an extremely competitive 8,480 yen ($106), with the 3G version costing 12,980 yen ($163) – although neither will ship until November 19. US customers will notice that makes the Paperwhite marginally cheaper in Japan than America. The new Fire won’t ship to Japan until December 19, but it can be pre-ordered with similarly competitive pricing – 12,800 yen ($160) – with the HD version coming in at 15,800 yen ($198). The Japanese Kindle Store will open tomorrow Read More…

Popularity, Visibility & KDP Select Marketing

For most writers, anonymity is the biggest hurdle they face. The open nature of digital distribution can be a double-edged sword; there are 1.1 million titles in the Kindle Store after all. While the virtual shelves are endless, and while readers have demonstrated an increased appetite for reading (and hoarding) once they switch to e-books, the spotlight is limited. There can only ever be 100 books in the Top 100. The major sites (like Ereader News Today or Pixel of Ink) will only feature a limited amount of books per day. There is only one Kindle Daily Deal. Visibility is a continual challenge, and, when we look at that problem a little closer, it’s not radically different to the challenges Read More…

Popularity, Visibility & KDP Select Marketing

For most writers, anonymity is the biggest hurdle they face. The open nature of digital distribution can be a double-edged sword; there are 1.1 million titles in the Kindle Store after all. While the virtual shelves are endless, and while readers have demonstrated an increased appetite for reading (and hoarding) once they switch to e-books, the spotlight is limited. There can only ever be 100 books in the Top 100. The major sites (like Ereader News Today or Pixel of Ink) will only feature a limited amount of books per day. There is only one Kindle Daily Deal. Visibility is a continual challenge, and, when we look at that problem a little closer, it’s not radically different to the challenges Read More…

How The Agency Model Led To An Antitrust Suit

As reported yesterday, the Department of Justice has filed its antitrust lawsuit against Apple and five of the largest publishers (Macmillan, Penguin, HarperCollins, Hachette, and Simon & Schuster). A settlement has been agreed with HarperCollins, Hachette, and Simon & Schuster; Macmillan claimed the terms were too onerous, and Penguin appears to have refused to contemplate settling. The agreed settlement must still be approved by the court, but among the conditions are the end of Agency (despite the attempted spin by PW in the above-linked article) and the return of pricing control to the retailers (such as Amazon). In addition, the settling parties will be monitored by the DoJ, who must be copied on any communications surrounding this or any related Read More…

Scott Turow: Wrong About Everything

On Thursday it was reported that the U.S. Justice Department was preparing to sue five of the largest publishers, and Apple, for (allegedly) colluding to fix e-book prices. Despite the shock expressed in some quarters, this is hardly a bolt from the blue. It’s almost a year since the European Union raided the offices of several publishers in France, Italy, and Germany, kicking off their own Europe-wide anti-trust investigation – later folding into that probe a similar move by the Competition Authority in the UK to examine the Agency Agreement. It was also widely reported late last year that a U.S. Justice Department investigation, along similar lines, had commenced. On top of that, it’s over six months since the law Read More…

February Sales Report: Amazon Up, Everywhere Else Down

It has been a couple of months since I did a sales report, so I thought it might be a good time to share what kind of value I’m getting out of my pimp suit. For anyone looking for numbers with lots of zeroes in them, or tales of battling with household names at the top of the charts, I have a warning for you: this is not that kind of report. About the only big numbers you’ll see are for free stuff, but I’m selling at a nice level, paying my rent and some bills, and have been for some months now. The checks are about to get a little nicer too because I finally sorted my tax status Read More…

Amazon Is Creating Competition, Not Killing It

The big topic (again) seems to be whether Amazon is a monopoly, or is heading in that direction, and whether they should be “stopped” (although, I’m never quite sure what that entails exactly). Barry Eisler dealt with this fear, rather conclusively, back in October in a guest post on Joe Konrath’s blog. But lately, the hysteria has been ratcheted up a notch by Mike Shatzkin’s sensible prediction that Amazon will soon be responsible for 50% of most publisher’s sales (I can’t link to Mike’s original piece at the moment, there seems to be a problem with his site, but Passive Guy quotes the main points). The Author’s Guild now has Amazon firmly in their sights. An article at the end of Read More…