Penguin Random House In Global Vanity Push
This new Spanish imprint from Author Solutions also continues the trend of very close integration with the local Penguin Random House operation – one aspect of the merger and subsequent reorganization that doesn’t receive any attention in the trade press.
MeGustaEscribir is being marketed as “the supported self-publishing platform of Penguin Random House Grupo Editorial” and the logo of Penguin Random House Grupo Editorial (PRH’s Spanish subsidiary) is all over the site.
This strategy of closer integration was flagged long in advance. When Penguin Random House Chairman John Makinson appointed company man Andrew Philips as CEO of Author Solutions in May 2013, he said that “a new chief executive from within Penguin would connect the business more closely to Penguin’s curated publishing activities.” Read More…