Aiming for the NYT Best Seller List Marketing

Unless you’ve been hiding under a rock for the last week – with no wifi! – you are probably aware we released The Indie Author Power Pack on Monday, with the aim of hitting the New York Times Best Seller list. We won’t know the result until next week, but I’ve had a few tweets and emails asking how we were doing, so I thought I’d give you an update. Before that, if you somehow missed the blanket promo we have been conducting, The Indie Author Power Pack is a stonking deal – only 99c – and contains three top rated writer’s guides: Write. Publish. Repeat. by Sean Platt & Johnny B. Truant Let’s Get Digital (2nd ed.) by me How To Market Read More…

Amazon & The Importance of Popularity

A few days ago, I tweeted a link to a survey which purported to show that self-publishers had captured 77% of the spots on the Kindle Top 200 Science Fiction Bestseller List. As it turns out, the list the survey was based on was not the Bestseller List, but the Popularity List (and I’ll get to the differences between the two below). After this discrepancy was pointed out, the author re-did the survey, based on the actual Bestseller List, and found somewhat similar results – if not quite as staggering. Namely, self-publishers had captured 66.1% of the Kindle Top 100 Science Fiction spots. There are all sorts of interesting nuggets in that post including the various prices books were selling Read More…

Amazon & The Importance of Popularity

A few days ago, I tweeted a link to a survey which purported to show that self-publishers had captured 77% of the spots on the Kindle Top 200 Science Fiction Bestseller List. As it turns out, the list the survey was based on was not the Bestseller List, but the Popularity List (and I’ll get to the differences between the two below). After this discrepancy was pointed out, the author re-did the survey, based on the actual Bestseller List, and found somewhat similar results – if not quite as staggering. Namely, self-publishers had captured 66.1% of the Kindle Top 100 Science Fiction spots. There are all sorts of interesting nuggets in that post including the various prices books were selling Read More…