The Type Of Competition Big Publishers Want

The real discoverability problem in publishing is that readers are discovering (and enjoying) books that don’t come from the large publishers. What these publishers have is a competition problem not a discoverability problem.

Amazon regularly gets slated for purported anti-competitive actions, but it has done more to create the digital marketplace than any other company. It has also done more to open up that marketplace to vendors of all shapes and sizes than any other company. Small publishers and self-publishers, for the very first time, have a level playing field with large publishers.

In other words, Amazon has fostered huge levels of competition that rarely get spoken about. Because Big Publishing doesn’t want actual competition. It hates actual competition. Read More…