How To Make Killer Promo Graphics In Canva Marketing Resources

One area where the bar has been raised over the last few years is that of branding. The savviest authors know that branding doesn’t just make you look more professional – although that is important too – but also something which acts as a bat-signal to your specific target audience. This book is for YOU.

I said in Strangers to Superfans — releasing in just six days on 25 April! — “If pacing is the secret sauce inside most bestsellers, branding is the equivalent outside of the book.”

As part of my research, I spoke to one author who is expert at it: Kit Rocha. She shared her view that, “branding is an extension of worldbuilding. My covers and my graphics and all of it combine to present an image that enhances what I want to say about my series.” Read More…

Can You Self-Publish Your Way to a Big Deal? Guest Post from Lindsay Buroker

Self-published author Lindsay Buroker was approached recently by 47North, Amazon’s SF/F/H imprint. Today Lindsay is here to explain how you can best position yourself to attract an offer. And, despite what you may think, it’s not all about sales. Self-publishing offers a lot of advantages over the traditional path: freedom to write whatever you choose and price however you like; real-time sales figures; direct connection with readers; complete creative control over things like covers; and, of course, the famous 70% royalty rate (and more again if you sell direct). Despite all these advantages, many self-publishers are keen to leverage their success into a publishing deal. For some, it’s a nice advance, access to bookstores, and the potential increased marketability of subsidiary rights Read More…

7 Lessons In Self-Publishing I Learnt In The 7th Grade – Guest Post by Mainak Dhar

I have a guest post today from a writer you are going to be hearing a lot more about in the future: Mainak Dhar. He first self-published (for the Kindle, full story below) in March of this year. He had come from a traditional publishing background – but with Indian publishing houses, which didn’t give him any head-start on Amazon. Initially, his sales were modest enough, but by July, he began to see better results on the back of some clever marketing campaigns. In fact, his professional background in marketing and branding shines through in all the presentation of his work, as you can see quite clearly from his striking covers. By last month, his sales had really taken off Read More…