This Is The Kind Of Competition Publishers Want Publishing

Since the huge shift to online purchasing and e-books, a common meme is that there is some kind of “discoverability” problem in publishing. The funny thing is readers don’t seem to have any problem finding books they love. Any readers I talk to have a time problem – reading lists a mile long and never enough hours in the day to read all the great books they are discovering. The real discoverability problem in publishing is that readers are discovering (and enjoying) books that don’t come from the large publishers. What these publishers have is a competition problem not a discoverability problem. Amazon regularly gets slated for purported anti-competitive actions, but it has done more to create the digital marketplace Read More…

The Bonfire of the Straw Men Publishing Writing

In the third of a series of increasingly misguided essays for The Guardian – Why social media isn’t the magic bullet for self-epublished authors – Ewan Morrison builds a bonfire of self-publishing straw men. Morrison is convinced that “epublishing is another tech bubble, and that it will burst within the next 18 months.” The reason given: epublishing is inextricably tied to the structures of social media marketing and the myth that social media functions as a way of selling products. It doesn’t, and we’re just starting to get the true stats on that. When social media marketing collapses it will destroy the platform that the dream of a self-epublishing industry was based upon. Where do I start? Perhaps I should first point Read More…