I’m pretty experienced with digital advertising at this point but when I got my interview for Google AdWords back in 2003 I had to… Google it to figure out what they did. And I still got it wrong!
I was quite lucky that I first interviewed with Overture (the former name of the digital advertising division of Google’s one-time rival, Yahoo) because I had absolutely no idea how these kind of ad platforms worked, let alone best practices. But I learned fast—Google’s training was excellent.
One thing that was drilled into us constantly was the importance of granular targeting. It might be a little more obvious in 2018, but back then the only really familiar advertising model was the broadcast one. Put your message in giant letters on the billboard. Flood the airwaves with ad spots. Take out full page ads in newspapers and magazines (for the kids: these are paper versions of websites that used to be popular). The basic strategy was a simple, brute force one; if the signal is strong enough, the right people will hear it. Read More…
I decided a while ago that I was going back wide with all my books. Sales were pretty anemic to begin with (readers don’t magically discover books), but then I put together a little marketing plan. I don’t want to invest too heavily in pushing my historical novels until I have a couple more books in my series out, but I was curious to experiment with a few different approaches for pushing wide books. After nabbing an International-only BookBub Featured Deal for Liberty Boy, I decided to build a little campaign around it, particularly looking at sales internationally, and off-Amazon. When you are in KU, it makes sense to concentrate sales. As detailed in this post from August, visibility turns Read More…
To celebrate the release of my latest short story – Transfection – I am giving away TWENTY-FIVE free copies of my new e-book. It has already hit the Science Fiction Short Story Bestseller charts in the UK and America, and with a little push, it could go even higher. Seeing as it’s an old-school science fiction story about a scientist who becomes dangerously obsessed with his research, the competition is going to be a little experiment. We’re going to see how far we can get Transfection to spread across the planet, using social media.
This is the sixth post in my continuing series INDIE PUBLISHING FOR INTERNATIONAL WRITERS, a step-by-step guide to getting your stories into (digital) print. I’ll be doing each step with you, learning as you do, because I’ve never done this before either. Step 6: Market Your Story Part 2, Social Media Last time we covered the importance of having a website or blog, and talked about the difference between a static page and an interactive page, and why the latter is better. Today we are going to talk about signposts, social media, how to connect the dots in your little online world, and how not to behave.