Don’t Wait For Permission: Why Authors Should Be Entrepreneurs Marketing Publishing

The self-publishing blogosphere usually focuses on making money from genre fiction, and tends to advise producing as much quality work as you can as quickly as possible, and then marketing it aggressively. That’s not bad advice at all, but there are many other types of books, several different kinds of authors, and multiple ways you can approach making a living. Joanna Penn (writing as JF Penn) has hit the New York Times and USA Today bestseller lists with her fiction, but also has an extremely popular blog and podcast aimed at writers, as well as several non-fiction books. I invited her along today to talk about her latest – Business For Authors: How To Be An Author Entrepreneur – in Read More…

5 Book Marketing Myths You Need To Forget – Guest Post by Joanna Penn

Anyone familiar with Joanna Penn’s blog – The Creative Penn – will know what an excellent resource it is for writers, particularly on marketing, where she regularly offers no-nonsense advice that actually works. When I heard she was writing a book on marketing, I was eager to see what she would come up with, and managed to wangle an advance copy. How To Market A Book is a comprehensive guide to book marketing, with a much wider scope than something like my own Let’s Get Visible. I can see it being particularly useful for those who are struggling to get to grips with marketing (or to fit it into their busy schedule), but I think everyone could get something from it (including Read More…