FYI: Penguin Random House Is Still In The Vanity Business Bewares

Penguin Random House announced the sale of Author Solutions on Tuesday, leading to headlines stating it has exited the self-publishing business and various commentators congratulating it for cleaning house. Unfortunately, neither of those things are true. Four Penguin Random House-owned vanity presses will remain in operation – Partridge India, Partridge Singapore, Partridge Africa, and MeGustaEscribir – and will be run as Partner Imprints. You can read more about how Partner Imprints work here, but the short version is that Author Solutions will operate these four vanity presses on behalf of Penguin Random House, and PRH’s job will be to provide leads (aka newbie writers), lend its name and brand to the effort, and then sit back and collect its commissions. This Read More…

Author Solutions Steps Up Global Expansion, Penguin Random House Integration Bewares

Penguin Random House is speeding up the international expansion of its vanity press operations, while also seeking to integrate them more closely with the traditional side of the business – hoping to counteract flat growth for Author Solutions at a time when self-publishing is booming. Author Solutions launches a new self-publishing service company for the Spanish market next Tuesday – MeGustaEscribir – which contains the usual mix of crappy publishing packages and ineffective, overpriced marketing services, as well as some extremely questionable practices such as reading fees (more on that below). The way the Author Solutions scam typically operates is detailed exhaustively in this post, but here’s a brief summary. How Author Solutions Squeezes Newbie Writers Customers are captured through Read More…

The Case Against Author Solutions, Part 1: The Numbers Bewares

The more you study an operation like Author Solutions, the more it resembles a two-bit internet scam, except on a colossal scale. Internet scammers work on percentages. They know that only a tiny fraction of people will get hoodwinked so they flood the world’s inboxes with spammy junk. While reputable self-publishing services can rely on author referrals and word-of-mouth, Author Solutions is forced to take a different approach. According to figures released by Author Solutions itself when it was looking for a buyer in 2012, it spent a whopping $11.9m on customer acquisition in 2011 alone. This money is spent on: Paying bloggers, websites, and companies a “bounty” based on how many writers they can deliver to Author Solutions. Buying Read More…