Marketing Uncovered: How To Sell Books Marketing Resources

Marketing is more complicated than ever, but the tools we have for reaching readers are fantastic these days, and the rewards for reaching the summit of Mount Discovery are simply immense. Even worth this long-ass intro I’m about to drop! Sometimes we forget. I hear people complaining that things are down across the board and Amazon is squeezing the margin out of everyone, or that the Golden Era is over.

Sorry, it’s not true. The game has changed, and you might need to retool your approach, but don’t mistake that for a downturn. It’s dangerous to be over-influenced by Moany Maura threads on Kboards or Facebook. They will naturally attract fellow travelers — those who are also suffering right now for whatever reason. It’s totally not representative though. One why: if I was to post there, for example, and say that I’ve already made much more than I did last year… I would sound like a dick. Always beware confirmation bias.

I’m far from alone either. The KU author whose marketing I manage just hit 10,000,000 reads yesterday. For May. Which is insane! Last year was a record one for him and this one is shaping up to smash that. And if that doesn’t boggle the mind enough, there’s 50+ self-publishers out-earning him in reads right now too and a serious crowd nipping at his heels. Read More…

Let’s Get Digital Is Free. Maybe Forever? Publishing Resources

I first published Let’s Get Digital in July 2011, back when dinosaurs roamed the earth, and then released a (much) revamped and updated version in September 2014. Combined, both editions have sold well over 25,000 copies at this point, which is about 24,000 copies more than I ever hoped. So my sincere thanks to all of you for that – particularly the generous authors who contributed to the book and the army of writers recommending it to others. Speaking of which, a friend told me the other day that she was grateful I’d written the book because it gives her a quick and easy way to answer emails from newbs. Well, let me tell you, I’m totally fine with monetizing Read More…

5 Book Marketing Myths You Need To Forget – Guest Post by Joanna Penn

Anyone familiar with Joanna Penn’s blog – The Creative Penn – will know what an excellent resource it is for writers, particularly on marketing, where she regularly offers no-nonsense advice that actually works. When I heard she was writing a book on marketing, I was eager to see what she would come up with, and managed to wangle an advance copy. How To Market A Book is a comprehensive guide to book marketing, with a much wider scope than something like my own Let’s Get Visible. I can see it being particularly useful for those who are struggling to get to grips with marketing (or to fit it into their busy schedule), but I think everyone could get something from it (including Read More…

Let's Get Visible: How To Get Noticed And Sell More Books Resources

As you might have guessed by the new lick of paint, Let’s Get Visible is out! Grab your copy at: Amazon | Apple | Barnes & Noble | Kobo | Smashwords | $4.99 Here’s the blurb: Take your sales to the next level! The author of the award-winning, bestselling Let’s Get Digital is back with an advanced guide for more experienced self-publishers. There are over 1.5 million books in the Kindle Store, with thousands more added every day. How do you get yours noticed? Visibility isn’t a challenge that can be bested once – it requires continual work. But there are tools and strategies to do much of the heavy lifting for you. In Let’s Get Visible: How To Get Noticed And Sell More Books, you’ll discover how Read More…

Let’s Get Visible: How To Get Noticed And Sell More Books Resources

As you might have guessed by the new lick of paint, Let’s Get Visible is out! Grab your copy at: Amazon | Apple | Barnes & Noble | Kobo | Smashwords | $4.99 Here’s the blurb: Take your sales to the next level! The author of the award-winning, bestselling Let’s Get Digital is back with an advanced guide for more experienced self-publishers. There are over 1.5 million books in the Kindle Store, with thousands more added every day. How do you get yours noticed? Visibility isn’t a challenge that can be bested once – it requires continual work. But there are tools and strategies to do much of the heavy lifting for you. In Let’s Get Visible: How To Get Noticed And Sell More Books, you’ll discover how Read More…