How To Win Sales And Influence Algorithms Amazon Marketing Publishing

I’m hosting a discussion today between two authors who are using creative ways to share audiences, something which has the happy side-effect of increasing their respective sales. As I said on Thursday, I think creative forms of collaboration – especially in terms of marketing strategies – are going to be big this year. Traditionally published authors may have to compete with each other ways that may not be relevant/important to self-publishers – like agents, deals, grants, prizes, or co-op. But self-publishers have nothing to fear from cooperating with authors they are nominally competing with, and everything to gain. The market is so large that no writer will ever reach all the readers out there, and the odds of getting noticed can improve greatly with the right kind Read More…

Starting From Zero Marketing Writing

Success can seem unattainable to those starting out. It’s easy to forget that even the biggest sellers started from zero. Amanda Hocking didn’t arrive on the scene as a fully formed sales machine. She didn’t have a platform which she had been diligently building up for years, nor did she come from trade publishing. She was unable to convince an agent to take her on and decided to self-publish instead, and then sold a million e-books in nine months! Detractors tried to paint Hocking as an anomaly — and she was, in the sense that anyone who is phenomenally successful at anything is an anomaly. But that missed the point: she was able to sell as much as the biggest names in Read More…

7 Lessons In Self-Publishing I Learnt In The 7th Grade – Guest Post by Mainak Dhar

I have a guest post today from a writer you are going to be hearing a lot more about in the future: Mainak Dhar. He first self-published (for the Kindle, full story below) in March of this year. He had come from a traditional publishing background – but with Indian publishing houses, which didn’t give him any head-start on Amazon. Initially, his sales were modest enough, but by July, he began to see better results on the back of some clever marketing campaigns. In fact, his professional background in marketing and branding shines through in all the presentation of his work, as you can see quite clearly from his striking covers. By last month, his sales had really taken off Read More…

Indie Publishing For International Writers, Step Ten: What Happens When The Sales Just Stop?

This is the final part of INDIE PUBLISHING FOR INTERNATIONAL WRITERS, a step-by-step guide to getting your stories into (digital) print.  I will be compiling all these steps into a free e-book for my blog-readers when I am done. It’s called Let’s Get Digital and is penciled in for release at the end of June. STEP TEN: WHAT HAPPENS WHEN THE SALES JUST STOP? All self-publishers experience a dip in sales. Every single one of them. Most will also experience a run where they sell nothing at all. It happened to me three days after my second release. My sales just died. Three days after a new release! I sold nothing in the UK for a week – of either title – and I Read More…