Aiming for the NYT Best Seller List Marketing

Unless you’ve been hiding under a rock for the last week – with no wifi! – you are probably aware we released The Indie Author Power Pack on Monday, with the aim of hitting the New York Times Best Seller list. We won’t know the result until next week, but I’ve had a few tweets and emails asking how we were doing, so I thought I’d give you an update. Before that, if you somehow missed the blanket promo we have been conducting, The Indie Author Power Pack is a stonking deal – only 99c – and contains three top rated writer’s guides: Write. Publish. Repeat. by Sean Platt & Johnny B. Truant Let’s Get Digital (2nd ed.) by me How To Market Read More…

New Release: The Indie Author Power Pack: How To Write, Publish & Market Your Book Marketing Publishing Resources

For the last few months I have been secretly planning an assault on the New York Times bestseller list. Today, I can finally announce the release of the book I’m hoping will do the trick. The Indie Author Power Pack: How To Write, Publish & Market Your Book contains three top-rated guides: Write. Publish. Repeat by Sean Platt and Johnny B. Truant Let’s Get Digital (2nd ed.) by me How To Market A Book (2nd ed.) by Joanna Penn + Bonus Content! It’s only available for a limited time, and you can pre-order it now for just 99c at: Amazon | Apple | B&N | Kobo | $0.99 The box will launch on Monday, November 3, but if you pre-order Read More…

New Release: The Indie Author Power Pack: How To Write, Publish & Market Your Book

For the last few months I have been secretly planning an assault on the New York Times bestseller list. Today, I can finally announce the release of the book I’m hoping will do the trick. The Indie Author Power Pack: How To Write, Publish & Market Your Book contains three top-rated guides: Write. Publish. Repeat by Sean Platt and Johnny B. Truant Let’s Get Digital (2nd ed.) by me How To Market A Book (2nd ed.) by Joanna Penn + Bonus Content! It’s only available for a limited time, and you can pre-order it now for just 99c at: Amazon | Apple | B&N | Kobo | $0.99 The box will launch on Monday, November 3, but if you pre-order Read More…

Publishing Is Rotten To The Core Bewares Publishing

There is something seriously askew with the supposed values of the publishing business. The most egregious behavior continually gets overlooked, ignored, and swept under the carpet, in favor of pursuing pet targets. As always, I’m conscious of whose agenda this serves and why writers allow themselves to be used as pawns in this game. Exhibit A: Harlequin Amazon is regularly slated for the way it manages its tax affairs. I have written extensively about this before, but, in short, Amazon is using extremely common methods for minimizing its tax bills that are used by every major tech company (and many other multinational corporations too). You can argue these loopholes should be closed (and I would agree), but these actions are Read More…

Media Bias and Amazon

There is so much crap being spouted in this anti-Amazon media push that you need a nose-peg and waders to get through it all. Let’s take a look at what happened this week. Hook, Line & Sinker Statements from either side in the Amazon-Hachette dispute have been thin on the ground. Both companies are said to have signed NDAs – restricting formal comments while negotiations are ongoing – but Hachette has been leaking to reporters, and marshaling authors and industry figures in its defense, leading to an extremely one-sided depiction of events in the media. Which is fine, it’s a pretty standard negotiation tactic, and a clever one if media conglomerates like Bertelsmann (part-owner of Penguin Random House), CBS (owner Read More…

Fake Bestsellers, Concern Trolls and Hidden Agendas Bewares Publishing

Last Friday we were treated to a story from the Op-Ed pages of the New York Times, where Tony Horwitz claimed “I Was A Digital Bestseller” then complained about how little money this made him, and how he would now stick with traditional, print publishers as a result. Then this Op-Ed was held up – in outlets like Gawker – as another example of how writers have it so tough in this scary new digital world which is going to lead us all into penury. Just like the story I wrote in January – Fake Controversy Alert: Hitler’s Mein Kampf Was Not A Digital Bestseller – the key “fact” in Horwitz’s tale of woe doesn’t hold up to scrutiny. Can Read More…

Why Is The Media Ignoring Author Exploitation By Publishers? Bewares

The Amazon-Hachette dispute has caught the media’s attention. But what about the story the media refuses to cover? The media is more concerned with one-sided accounts of Amazon’s perceived actions – when no one really knows the exact nature of the dispute. The media is more concerned with what Amazon might do in the future, than actual author exploitation by the world’s largest trade publisher: Penguin Random House. Penguin Random House owns the world’s largest vanity press – Author Solutions – which is currently subject to a class action for deceptive business practices, breach of contract, unjust enrichment, and violation of business statutes in California, New York, and Colorado. The court papers cover the same ground that I’ve been blogging about for the Read More…

Penguin Random House Merger Helps Author Solutions Exploit Writers Bewares

Penguin and Random House officially merged on July 1 creating the largest trade publisher in the world. This merger has given fresh impetus to one of their subsidiaries to scam unsuspecting writers – Author Solutions, the largest vanity press in the world. One of my blog readers, who will remain nameless, has forwarded me emails from an AuthorHouse sales rep touting that company as the “self-publishing wing” of Penguin Random House (AuthorHouse is one of the many brands of Author Solutions, a tangled web which is deconstructed here). When Penguin purchased Author Solutions in July 2012 for $116m, I warned that the Penguin brand would lend legitimacy to Author Solutions – who were already the market leader in author exploitation. Read More…