How To Win Sales And Influence Algorithms Amazon Marketing Publishing

I’m hosting a discussion today between two authors who are using creative ways to share audiences, something which has the happy side-effect of increasing their respective sales. As I said on Thursday, I think creative forms of collaboration – especially in terms of marketing strategies – are going to be big this year. Traditionally published authors may have to compete with each other ways that may not be relevant/important to self-publishers – like agents, deals, grants, prizes, or co-op. But self-publishers have nothing to fear from cooperating with authors they are nominally competing with, and everything to gain. The market is so large that no writer will ever reach all the readers out there, and the odds of getting noticed can improve greatly with the right kind Read More…

Building a Killer Email List

There is a lot of upheaval in publishing today and I think that’s likely to increase rather than decrease. The best insurance policy any writer can have against the future is a targeted mailing list. I’ve written before about how the author with the biggest mailing list wins, and I’ve invited Nick Stephenson along today because he’s got some great ideas on how to boost your list. The cool thing about his approach is that it’s something anyone can do. And, as you will see, it really, really works. Here’s Nick with more: Building a Killer Email List As an author, I try to read as much as possible. I tend to get excited over 8 or 9 different authors across a few Read More…