A Tale of Two Marketing Systems Resources

Lots of people right now are asking themselves whether they should leave Kindle Unlimited. I’m generally agnostic on it, and I think writers should do what is best for them and their books, but there’s no doubt this is the big question of the moment. That’s partly down to falling pay rates, Amazon’s inability to deal with scammers and cheaters, or the increasing concern about having all your eggs in one basket when something like this (or this, or this) regularly happens. But I think authors are asking themselves the wrong question. The real issue, I suggest, should surround how you are going to find readers on these retailers (or on Amazon, if you have decided to swim in the Read More…

E-reader War Heats Up. How Can You Profit?

The big players are already jockeying for position in advance of what promises to be a bumper holiday season for e-reader, tablet, and e-book sales. All the major manufacturers are expected to release new e-readers and tablets including Sony, Apple, Amazon, and Barnes & Noble. In addition, there are expected to be a range of devices from a selection of manufacturers tied to the Google platform. While users of one device aren’t necessarily chained to the retailer’s e-bookstore, customers will tend to do most of their shopping there because it’s just easier. The one major exception to that trend was Apple.

The Relentless March of E-books

The AAP released their monthly figures (for May) on Thursday, and the same trends that we have seen all year have continued. Print is in freefall. Adult hardback dropped 38.2% year-on-year, adult trade paperback fell 14.3%, and adult mass-market paperback plunged 39.4%. By contrast, e-books grew 146.9% year-on-year. Children’s YA paperback bucked the trend by growing in May 2011 by 4.7% year-on-year. However, when we look at how all categories are performing in the first five months of 2011, these kind of spikes tend to flatten out. Print is being hammered. Adult hardback is down 23.4% from the same period in 2010. Adult trade paperback is down 17.9%. Adult mass-market paperback is down 30.1%. Children’s/YA hardback is down 6.3%. Children’s YA/Paperback Read More…

E-Reader War Heats Up and Amazon Launch New Imprints

Now that Transfection has flown the net, we can get back to business. Tomorrow, I will continue my free guide to self-publishing with a section on pricing. Today, I want to look at some of the big news stories of the last week or so. The E-Reader War Hots Up On Monday, Canadian upstart Kobo launched a new touchscreen e-reader for the tasty price of $129.99. It only weighs 200 grams (take that, iPad!) and uses the same e-ink technology as the Kindle (easy on the eyes, can be read in sunlight). It can store up to 1,000 books (and can be expanded to 30,000 with memory cards).

Amazon: The 800 Pound Gorilla

In trying to piece together a snapshot of the rapidly changing publishing landscape, we have taken a look at the challenges facing the traditional houses, the rise of the digital tide, how the price of a book breaks out, piracy, and the sudden ascension of the e-book to being the #1 selling format in the U.S. Today we are going to talk about the 800 Pound Gorilla.