Popularity, Visibility & KDP Select Marketing

For most writers, anonymity is the biggest hurdle they face. The open nature of digital distribution can be a double-edged sword; there are 1.1 million titles in the Kindle Store after all. While the virtual shelves are endless, and while readers have demonstrated an increased appetite for reading (and hoarding) once they switch to e-books, the spotlight is limited. There can only ever be 100 books in the Top 100. The major sites (like Ereader News Today or Pixel of Ink) will only feature a limited amount of books per day. There is only one Kindle Daily Deal. Visibility is a continual challenge, and, when we look at that problem a little closer, it’s not radically different to the challenges Read More…

Popularity, Visibility & KDP Select Marketing

For most writers, anonymity is the biggest hurdle they face. The open nature of digital distribution can be a double-edged sword; there are 1.1 million titles in the Kindle Store after all. While the virtual shelves are endless, and while readers have demonstrated an increased appetite for reading (and hoarding) once they switch to e-books, the spotlight is limited. There can only ever be 100 books in the Top 100. The major sites (like Ereader News Today or Pixel of Ink) will only feature a limited amount of books per day. There is only one Kindle Daily Deal. Visibility is a continual challenge, and, when we look at that problem a little closer, it’s not radically different to the challenges Read More…

Pricing, Visibilty & Experimentation Marketing Publishing

This blog focuses a lot on getting the basics right: a good story, cover, blurb, sample, and price. However, all of that means little if no-one is actually visiting your book page to begin with. Competitions, blog reviews, giveaways, guest blogs, interviews, presence on reader forums etc. can all bring extra traffic to your book pages, but they are very time consuming. If you want to move beyond what is essentially hand-selling your work, you need to gain visibility on Amazon, and let them do the hard work of selling your book for you (while you spend your time writing instead). Just make sure those basics are in place first, or you won’t get a good return from anything outlined Read More…

Pricing, Visibilty & Experimentation Marketing Publishing

This blog focuses a lot on getting the basics right: a good story, cover, blurb, sample, and price. However, all of that means little if no-one is actually visiting your book page to begin with. Competitions, blog reviews, giveaways, guest blogs, interviews, presence on reader forums etc. can all bring extra traffic to your book pages, but they are very time consuming. If you want to move beyond what is essentially hand-selling your work, you need to gain visibility on Amazon, and let them do the hard work of selling your book for you (while you spend your time writing instead). Just make sure those basics are in place first, or you won’t get a good return from anything outlined Read More…