9 Ways to Improve AMS – Amazon Ads For Authors Amazon Resources

More product searches start on Amazon than anywhere else, even Google. It"s the world’s biggest bookstore and by far the largest ebook retailer. But Amazon Marketing Services (AMS) is still very much a work-in-progress, particularly the slightly pared-back version authors get to advertise books. Self-publishers tend to focus on making books visible on Amazon. Aside from being a market leader, and having famed frictionless purchasing, there is another key reason why such a focus often gets the best return. Unlike other popular sites, anyone visiting Amazon is generally there for one reason: to buy stuff. You aren’t interrupting them while they share dank memes with friends, or search how fast a raven can fly during winter. AMS is often referred Read More…

Why The Digital Revolution Threatens Large Publishers

I think I’ve made a robust case for a digital future, but I’m less sure I’ve convincingly explained why the digital revolution threatens large publishers. In Thursday’s post, we looked at the recent BookStats survey of the American publishing industry. Some are touting its results as evidence that publishing is in rude health. I argued that the report only covers the very beginning of the e-book explosion that began late last year which has radically changed the marketplace, and which will adversely affect the fortunes of the larger publishers. That sparked a vigorous discussion in the comments, and one person (correctly) pointed out that lots of those big-selling e-books are being sold by the large publishers, that they have huge Read More…

Apple's Lawyers Get Busy

Apple became the world’s most valuable company for a brief period yesterday, overtaking Exxon whose value had dipped on the back of the depressed oil prices. Those two should continue to duke it out as Apple posts record results, and oil prices inevitably rise. However, Apple’s celebrations may have been short-lived as Amazon came up with a clever way to circumvent their rules on in-app purchases. Today, Amazon released the Kindle Cloud Reader. Essentially, this is a snazzy version of the Kindle reading app, but the key difference is that it’s browser-based. This means that iPad owners will be able to read books, and browse for new purchases, all in the same web-based program.

Apple’s Lawyers Get Busy

Apple became the world’s most valuable company for a brief period yesterday, overtaking Exxon whose value had dipped on the back of the depressed oil prices. Those two should continue to duke it out as Apple posts record results, and oil prices inevitably rise. However, Apple’s celebrations may have been short-lived as Amazon came up with a clever way to circumvent their rules on in-app purchases. Today, Amazon released the Kindle Cloud Reader. Essentially, this is a snazzy version of the Kindle reading app, but the key difference is that it’s browser-based. This means that iPad owners will be able to read books, and browse for new purchases, all in the same web-based program.

Making Money From Writing, Part 2: Novels

Yesterday we surveyed the short story market, where you can find the right magazines for your stories, how you can sell the same story again as a reprint and to an anthology, why short story collections are such a hard-sell to publishing houses, and how and when you should self-publish them. Today we are going to talk about novels.  There are only two real ways to sell your novel, and the choices are, for the most part, mutually exclusive, so you have a big decision to make.  The first way is to a trade publishing house (both large presses and small, independent presses), and the second is to self-publish.

Money's Too Tight To Mention

So far we have talked about some of the challenges facing the publishing industry, not least those poised by the digital revolution.  This time I want to talk about money: royalty rates and advances. Royalty Rates. People often ask how much money a writer makes, per copy sold.  The short answer is, not much (and as you will see below, it’s the wrong question).  I think it would be useful to show how the money you hand over for your books is divvied up.

Money’s Too Tight To Mention

So far we have talked about some of the challenges facing the publishing industry, not least those poised by the digital revolution.  This time I want to talk about money: royalty rates and advances. Royalty Rates. People often ask how much money a writer makes, per copy sold.  The short answer is, not much (and as you will see below, it’s the wrong question).  I think it would be useful to show how the money you hand over for your books is divvied up.