Astroturfing: The Source of Zombie Memes in Publishing?

Why are there so many zombie memes in publishing? Why is there so much groupthink? It might be because the industry isn’t particularly diverse. Or it could be that book-lovers are nostalgic types who are automatically wary of change. But I suspect it’s astroturfing by the publishing establishment, a practice admitted to last month by YS Chi, chairman of Elsevier and president of the International Publishers Association, in paragraph six of this article. For the click-lazy, here’s the money quote (emphasis mine): “We gathered all the communications people together to discuss the issues and create an action plan. We have a multi-faceted audience to address, and in the next 12 months you will see key messages delivered, compelling stories of our Read More…

The Bonfire of the Straw Men Publishing Writing

In the third of a series of increasingly misguided essays for The Guardian – Why social media isn’t the magic bullet for self-epublished authors – Ewan Morrison builds a bonfire of self-publishing straw men. Morrison is convinced that “epublishing is another tech bubble, and that it will burst within the next 18 months.” The reason given: epublishing is inextricably tied to the structures of social media marketing and the myth that social media functions as a way of selling products. It doesn’t, and we’re just starting to get the true stats on that. When social media marketing collapses it will destroy the platform that the dream of a self-epublishing industry was based upon. Where do I start? Perhaps I should first point Read More…

Rip-Offs, Terrible Advice & Zombie Memes

It’s been a while since we had a link party, so let’s dive right in to this seething mess of rip-off publishing services, terrible self-publishing advice from “top” literary agents, and the reappearance of a zombie e-publishing meme. And that’s just for starters. Hold on to your hats! Reaching Out To Readers My (almost) weekly column for IndieReader.com is live, and today I’m Reaching Out To Readers. For the click-lazy, it’s about getting beyond your writer-filled Twitter stream and connecting with the people who will not just buy your work, but champion it. On that note, I’ve created a safe place where I can meet readers with similar interests where they won’t get assailed with sales reports, pricing strategies, or shop Read More…

Rip-Offs, Terrible Advice & Zombie Memes

It’s been a while since we had a link party, so let’s dive right in to this seething mess of rip-off publishing services, terrible self-publishing advice from “top” literary agents, and the reappearance of a zombie e-publishing meme. And that’s just for starters. Hold on to your hats! Reaching Out To Readers My (almost) weekly column for IndieReader.com is live, and today I’m Reaching Out To Readers. For the click-lazy, it’s about getting beyond your writer-filled Twitter stream and connecting with the people who will not just buy your work, but champion it. On that note, I’ve created a safe place where I can meet readers with similar interests where they won’t get assailed with sales reports, pricing strategies, or shop Read More…