Pre-order Strangers To Superfans Now Marketing Resources

You can now order your copy of Strangers to Superfans: A Marketing Guide to the Readers’ Journey. I know many of you have been waiting for this one so I’ll just give you the links:


I’m excited to be gearing up for this release, as I’ve been working on the concepts behind it for a year. Here’s the blurb:

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From the author of Let’s Get Digital and Let’s Get Visible comes the book that will change how you think about marketing forever.

Strangers to Superfans puts you in the shoes of your Ideal Reader, allowing you to view your marketing from her perspective. You will:

  • Learn the 5 stages in The Readers’ Journey.
  • Identify failure points quickly to manage backlist efficiently.
  • Optimize each stage to increase conversions.
  • Boost sales by making the overall process frictionless.
  • Build a legion of passionate, engaged readers who do the selling for you.

The Readers’ Journey is the new marketing paradigm you need to transform strangers into superfans. It releases on March 26. Order your copy now:


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There are lots of new people checking out my books – hello! – so here’s where the other two fit into the overall picture:

Let’s Get Digital is the third edition of my bestselling self-publishing guide. It was only released last month and is probably the most comprehensive book on the topic. Certainly the most up to date.

It also has some quite excellent reviews – thank you, guys – and you can read about what has changed in this blog post (short version: almost everything).

Amazon Decoded cracks the code of the world’s biggest retailer. If you want to learn what “visibility marketing” is and how factoring Amazon’s bookselling philosophy into your promotions can boost sales, this is your book.

Be warned though: this one is strictly an exclusive for my mailing list peeps and can’t be purchased anywhere.

That’s it! Three book launches in 2018 and it’s only February. Time for a nap…