BookBub Ads Expert Is Here To Help Marketing Resources

BookBub Ads Expert is here! You can download it right now from all retailers for just $4.99. A bargain at twice the price, says you.

Amazon USA | Other Retailers/International

Everything I know about BookBub Ads is in this book – I’m not trying to sell you a course or a webinar or anything like that; it’s all here. In fact, I’m doing the opposite, and giving you lots of extra stuff too. More on that in a moment, as well as news of a huge sale on my other writer books – and you’ll especially want to pick up Superfans at this price, as it’s the perfect companion and has never been discounted before.

First, some real talk. Many people try BookBub Ads and fail. There is a learning curve – no doubt about that. If you tried the platform without adequately preparing, and without knowing how the system works, you probably got cleaned out. I still have scars from my first time. Emotional and physical!

But it doesn’t have to be like that. With BookBub Ads Expert, you will:

  • Create attractive ad images to turn browsers into buyers.
  • Optimize your targeting to attracting the right readers.
  • Manage your bids effectively to drive more sales for less money.
  • Learn when to run your BookBub campaigns for maximum impact.
  • Boost discovery of your books and improve visibility.
  • Train the retailers to recommend your books to the right customers.
  • Turbocharge series sales to dominate the charts with multiple books simultaneously.

BookBub Ads Expert will show you a whole range of uses for Bookbub Ads, from supporting a launch or reviving backlist, to boosting a permafree, creating an international audience, or pushing an entire series at once. And there’s also lots of ninja tricks and killer moves to take your ad game to the next level.

But that’s not all, he says, with a flourish. There’s extras too:

Bonus Resources

All purchasers of BookBub Ads Expert get a link to a private part of this website which is filled with bonus resources – all free. You’ll get:

  • a gallery of winning BookBub Ad images in all genres;
  • a step-by-step guide to ad creation with lots of important tips;
  • detailed optimization advice, with lots of screenshots, so you know what to tweak, and what to aim for; and,
  • lots more resources that you will find useful: graphics tools, 3D cover generators, ROI calculators, and all sorts of posts and case studies on BookBub Ads best practices.

It’s a really useful add-on, it’s all free with the book, and I’ll keep adding stuff too. Just today, for example, I added lots of information on Also Boughts, as many people are worried that Amazon is fiddling with them again, along with some alternative ways to unearth those comp authors if your Also Boughts are gone. Plus there’s a space for you to ask questions and get help.

This is the most comprehensive resource available for BookBub Ads, one which will help you master what has become my favorite advertising platform. And it’s available for just $4.99. Pick up your copy today!

Oh and lest I forget I’m also running a huge sale on Strangers to Superfans and the latest edition of Let’s Get Digital.

Superfans: Amazon USA | Other Retailers/International

Digital: Amazon USA | Other Retailers/International

I especially recommend picking up Superfans as it will give you so many tips to improving your conversion from all promotional efforts, not just BookBub Ads, and not just advertising. It helps you map out the entire journey a reader makes from being unaware of your work, to becoming its most ardent fan. And it identifies the roadblocks in the way, and how to tackle them.

Finally, as many of you beautiful people have been asking, you can help spread the good news about BookBub Ads Expert – and the accompanying sale – by sharing this post using the handy buttons below, retweeting the above tweet, and by sharing this Facebook post in particular.

? NEW RELEASE ?BookBub Ads Expert is here ??? And you can also pick up my other writer books at a huge discount. Level up your author business today!? Download now (all retailers):

Posted by David Gaughran on Friday, March 1, 2019

It would be greatly appreciated! And for those who have already started the book, I’d love to hear what you think.

19 Replies to “BookBub Ads Expert Is Here To Help”

  1. Great book! It’s a BookBud Ad Bible, for Fiction writers.
    For Non-Fiction, especially business books, there are just not enough comp authors to target, and the Categories are so broad they might as well be everyone.
    Keep up the great work.
    Good Luck with your own books.

    1. Hi Michael, glad you enjoyed it. I’ve had some good results with non-fiction too, but I’d agree that it can be a little tougher to find your comp authors than it is for fiction writers. I think some of that is inherent in the category though – non-fiction has the advantage of knowing exactly who your readers are (people with problem X) which gives you a great headstart on how to find them (look for people with problem X). But the size of the niche will vary considerably (how many people have problem X?). For me personally, getting some success with BB ads on my non-fiction meant casting a bit of a wider net with my comp authors. And I’ve been able to do that. They will never scale to the level of, say, an SF or Romance author, but that comes with the non-fiction territory IMO. You have to lean on other things – your list/email marketing, maybe some content marketing etc. – but ads and price promotions and reader sites are still a crucial part of the mix for me for any launch or promo.

      1. Thanks, David. That’s the direction I’m headed. I plan to combine my efforts with my next launch in probably May, learn it all at the same time. It’s a drudge, but I think when I get there and figure out how to make it work, there won’t be a lot of competition.

  2. Excellent! Just bought for kobo but can’t find the link for extras. Expected it in the back but is it somewhere in the reading? Thanks for writing this. Look forward to a deep dive into BB with your guidance.

    1. Hi Jeremy, the link is in the book itself. It’s mentioned in the text the very first time you will need it – Chapter 4, if memory serves – and is repeated several times throughout when you need it again.

  3. Got my copy and I’m looking forward to diving in! I’ve already gone through the SPF Bookbub module and I’ve been playing with BookBrush too. Plus, I’ve been working on building up my presence on Bookbub for the last 3 years, even though they won’t give me a Featured Deal. 🙂 I’m looking forward to really getting into the ads now. Thanks for the primer!

  4. Great book. Very helpful – thank you. I immediately skipped all the important steps to see what would happen…bad things happened David – bad things. Then I selected a mega-author – you know, because I’m like, “sure sure”. I’ll let you know how fast that lights up to no good end. I did go back and follow all of the steps properly too, and I’m very optimistic, I just happen to be a sucker for owning both bookends. You made it simple to know what should work and what probably never will. I especially like that you shared real-world numbers of what you consider excellent, good, and bad. This information will help me judge bad (got that nailed!) and when I’m doing okay (working on it). Oh, and the Ninja tips – first one is awesome! Dropped a 5-star review – of course.

  5. Very well written, funny and approachable book.
    I’m still testing but very low CTR. 0.7 has been my highest. The successful ad samples were very helpful to model from so not giving up and rereading in case I’ve missed something.

  6. Just grabbed your book and have several others of yours that have really given me some great insight in upping my marketing game. Recently had my best release ever on a thriller and I attribute some of that to your helpful books. I’ve noticed that in the last couple weeks, Amazon’s been doing some considerable A/B testing on their product pages, moving around Also Boughts, adding that ‘Recommended & Popular Products’ line, and so on. It seems a pretty big change is in the works and would really appreciate knowing if you plan on addressing it in an upcoming blog post or podcast or anywhere else?

    1. Thanks JP, I’m happy to hear you are having success with these approaches.

      And thank you for asking about the Also Bought situation because I’ve been getting plenty of messages about it. In fact, I updated the BookBub Resources page on the private part of this website just for book purchasers, so if you navigate there via the link in the book, you will have some up to date info on the Also Bought situation, as well as some workarounds for unearthing your comp authors if you are currently not seeing them.

      Check it out! There are tons of resources on that page to help: a gallery of winning images, optimization advice, case studies, and lots more too.

  7. Great book – thank you! 5* review left.
    I hope it’s okay to ask a question here? I’ve been testing for a couple of weeks – my books are wide but the vast majority of my potential comp authors are in KU. The results weren’t good when I targeted them but that could have been down to those particular authors. Would you suggest targeting only wide authors if your books are wide, or shouldn’t it make a difference?
    Thanks if you get a chance to comment.

  8. Hi David, I’m reading BookBub Ads Expert right now. But how do I get into the bonus section of your website? I see what looks like a link labeled BookBub Resources at loc. 740 in Chapter 10, Building a Test Campaign (see I really do have it), but my old kindle isn’t taking me anywhere and I don’t see a link. Please help as I’m eager to see the resources on the site! Many thanks–ns

  9. Hi Dave,

    I just picked up the book and doing some research into target authors and such, and I know that you suggest targeting one author at a time. I assume that’s because you wouldn’t be able to see where the impressions and clicks came from if you had more than one author in the target box.

    But, Bookbub is now showing CTR, with Impressions and Clicks, broken down by author target. Would it be feasible now to do four or five authors in a test, knowing you will see the CTR for each author?

    1. Hey. Officially, this is new change is still in beta testing, and I’m not allowed to discuss it in any detail yet, but I don’t want to steer anyone wrong either. So… your conclusions are correct. I’d suggest grouping similar size authors (based on Reader size more than Followers perhaps) together. And testing it a little before committing to it fully as it is still in beta.

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