Facebook Engagement Bait and Shadow Bans Bewares Marketing

Websites try to keep your attention as long as possible, but the stakes are higher on Facebook where a drop in engagement can cost millions of dollars. Or FACEBOOK as it now insists on calling itself, like a shouty man outside a pub.

Content which keeps people on Facebook – like video or pictures – gets much more organic reach than content which sends people away, such as a link to your books on Amazon. Not only that, Facebook will also give preference to content which is genuinely engaging.

Please note the emphasis.

Facebook doesn’t have an army of humans sifting through the billions of pieces of content on Facebook and giving a gold star to the best of it – AI does the heavy lifting here. The way the system measures engagement is necessarily crude: what is getting Likes, comments, and shares?

In simple terms, people want engaging content and Facebook wants to show them content with high engagement, so if you can post content which triggers good engagement levels, then that content will get much more visibility.

And visibility can be worth a lot of money, of course. Read More…

Apple Books For Authors – Now With PC Access Publishing Resources

Apple Books For Authors has launched and the all-new site now provides help to authors for every stage in their publishing journey. And here’s the biggest news of all: PC users can now publish direct with Apple Books. That’s right!

Before now, anyone using a PC device could not publish direct with Apple Books (unless they went to the trouble of using a Mac emulator) and had to use a distributor to reach all of Apple’s customers. Now that has changed, and the new Apple Books publishing portal is accessible by web browser, and on a PC too.

That’s going to be the headline news for many people, so I just wanted to get that out of the way up top. But before we dig into that a little more, let’s take a look at some of the other aspects of Apple Books For Authors – which only threw open its doors to the public this very morning.

Hot off the presses, people. Read More…