This fourth edition of Digital has been completely revamped to reflect the needs of self-publishers in 2020. The structure has been completely streamlined to reflect the ten steps involved in publishing your work like a pro.
Reflecting the specific challenges that writers face today, the advice on each step goes much deeper than before. Instead of just showing you how and where to find a cover designer, for example, Let’s Get Digital will show you how to brief your designer effectively, and learn what effective commercial packaging is for your niche, so that you end up with a cover which isn’t just pretty, but also very effective at appealing to your specific target audience.
And the same goes for writing, editing, formatting, pricing, metadata — all the areas where an author must make crucial decisions which affect the viability of their book.
Of course, the largest section of the book, by far, covers the entire topic of marketing from the ground up, showing authors not just how to find their first readers in the most cost effective way possible, but also how to construct a real author platform, one that will capture interest from readers and use those seeds to grow a community of fans around your work, who will send each new release higher in the charts. Read More…
This blog has been a little quiet in 2020, but I’ve been beavering away at a veritable smorgasbord of stuff for authors which I can finally start talking about.
The headline news: three new books for authors, a huge surprise which isn’t book-shaped, and then lots more cool resources coming to this here website; let’s expose each of these projects to the merciless glare of publicity.
First out of the traps is Following: A Marketing Guide To Author Platform and it is FREE – exclusively available as a bonus when signing up to my mailing list – which you can do right here. (If you are an existing subscriber, check your inbox – you don’t miss out!) Read More…