Pre-order Strangers To Superfans Now

You can now order your copy of Strangers to Superfans: A Marketing Guide to the Readers’ Journey. I know many of you have been waiting for this one so I’ll just give you the links:


I’m excited to be gearing up for this release, as I’ve been working on the concepts behind it for a year. Here’s the blurb:

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From the author of Let’s Get Digital and Let’s Get Visible comes the book that will change how you think about marketing forever.

Strangers to Superfans puts you in the shoes of your Ideal Reader, allowing you to view your marketing from her perspective. You will:

  • Learn the 5 stages in The Readers’ Journey.
  • Identify failure points quickly to manage backlist efficiently.
  • Optimize each stage to increase conversions.
  • Boost sales by making the overall process frictionless.
  • Build a legion of passionate, engaged readers who do the selling for you.

The Readers’ Journey is the new marketing paradigm you need to transform strangers into superfans. It releases on March 26. Order your copy now:


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There are lots of new people checking out my books – hello! – so here’s where the other two fit into the overall picture:

Let’s Get Digital is the third edition of my bestselling self-publishing guide. It was only released last month and is probably the most comprehensive book on the topic. Certainly the most up to date.

It also has some quite excellent reviews – thank you, guys – and you can read about what has changed in this blog post (short version: almost everything).

Amazon Decoded cracks the code of the world’s biggest retailer. If you want to learn what “visibility marketing” is and how factoring Amazon’s bookselling philosophy into your promotions can boost sales, this is your book.

Be warned though: this one is strictly an exclusive for my mailing list peeps and can’t be purchased anywhere.

That’s it! Three book launches in 2018 and it’s only February. Time for a nap…

David Gaughran

David Gaughran

Born in Ireland, he now lives in a little fishing village in Portugal, although this hasn’t increased the time spent outside. He writes novels under another name, has helped thousands of authors build a readership with his books, blogs, workshops, and courses, and has created marketing campaigns for some of the biggest self-publishers on the planet. Friend to all dogs.

11 Replies to “Pre-order Strangers To Superfans Now”

  1. Anyone who pre-ordered should have received this message already but for anyone else waiting: Strangers to Superfans was delayed a teeny bit and will now launch on April 25.

  2. Pre-ordered!! I’m excited to read it!


    Arial 😀

    Arial Burnz

    USAToday Bestselling Author

    That’s spelled “Arial” like the font…not “Ariel” like the mermaid 😉


        1. Phew! Several times during these launches I’ve received heart-attack inducing messages saying my Buy button had disappeared… when it turned out they were in the Kindle app on their iPhone where no buy buttons appear.

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