Welcome to the Resources page for purchasers of Strangers to Superfans. I built this page instead of having my poor narrator read out a bunch of convoluted hyperlinks, but it’s a resource for purchasers of any edition of the book. It has handy links to every resource I talk about in Superfans and any additional ones which I think will help you.
If you have stumbled upon this page by accident, and need to pick up the book, or want to get it in an additional format, you can do that right here. For everyone else, let’s dig in…
The order here should roughly tally with the order they are mentioned in the book, except where I’ve grouped apples-with-apples to keep it neat.
I mentioned my mailing list a few times throughout. That’s a free weekly newsletter covering all sorts of marketing topics, not just the ground that Superfans mapped out. In addition to general marketing advice, and digging deeper into things like reader targeting, we cover launches and advertising and branding and every other topic related to building audience and reaching readers.
We’ve even had detailed series — for free — covering how to get the best out of Amazon, Bookbub, and Facebook Ads, and looked at case studies on things like how to launch a new pen name, how to start from zero, or how an established author might launch a series to the very top of the charts.
You can sign up here and as a sweetener you get a free copy of Amazon Decoded too. I mention that in Superfans a few times also. Even if you have no interest in the weekly newsletter, I strongly recommend signing up, grabbing the book, and then unsubscribing afterwards if you don’t wish to hang around — it’s no skin off my nose, I want you to get the book, and it’s the only place you can get it.
But if you want my advice, you should hang around at least until you get the third welcome email, which gives you access to the Email Archive – meaning you can catch up on everything you missed covering Facebook, Amazon, and BookBub Ads, and a host of non-ad topics like reader psychology, content marketing, email wizardry, and lots more too.
Superfans isn’t a book on advertising, obviously, more on all the other things you should be doing before you reach for the advertising platforms, but naturally you will be curious about those also. I have written a comprehensive guide myself called BookBub Ads Expert, which I can comfortably say is the greatest book in the world on BookBub Ads as I believe it’s the only book in the world on BookBub Ads.
I also have a free course covering the basics at ReedsyLearning. It’s a bite-size format: ten emails over ten days. The book is more comprehensive, but the course will give you a handle on your first ads. Check it out here.
Speaking of email, you’ll notice that everyone seems to want an email address in exchange for something these days. That’s because email marketing is one of the most powerful tools at your fingertips. As I explained in Superfans email has a number of distinct advantages over any other channel. If you want to raise your own email game, I strongly recommend the book Newsletter Ninja; I was so enamored with it I called it my Book of the Year.
And if you want more hand-holding than that Tammi Labrecque also has a (paid) course which includes some direct consulting so you really get a personalized approach, if that’s what you are looking for. Whatever way you get there, don’t ignore email. Adopting these principles revolutionized my career and grew my list at a crazy pace too. The course is here if you are curious, and you can get the book here.
- eBookTracker – this free tool from KindleNationDaily is the only decent way of tracking ranks these days. It’s much better than the better known (and now defunct) NovelRank, but only covers the US market, unfortunately. I’m not aware of any similar tool for international markets, or non-Amazon retailers.
- BookReport – no longer recommended. I’m including the link here for completeness, but I no longer recommend using BookReport. They hiked up the price to $19 a month, which is more than a bit saucy for a tool which is getting a bit sloppy now: reports of customer service issues, I’ve personally experienced increased shonkiness with it in 2019, and then I ultimately ditched it myself when Amazon beefed up its own reports. BookReport promised all sorts of new features when it nearly doubled its price, but hasn’t really delivered. The new features don’t work well at all, and others hinted at never materialized. Sadly, this tool isn’t what it once was.
- TrackerBox – the best tool for tracking ALL sales, Amazon, non-Amazon, ebook, paperback, even in-person sales at cons or events. You have to feed it spreadsheets, so it doesn’t exactly have the kind of one-click ease for keeping an eye on sales trends, but for keeping everything square in tax and accounting terms, I don’t know of a better piece of software. Swisher things like Booktrakr exist, but I’m not personally keen on handing a third-party all my passwords, which they require, and I’m surprised people just gloss over that security aspect, quite frankly. But you can check that out if you also don’t care, I guess!
- Nicholas Erik’s Promo Page – my views on which site is worth the money, and which should be skipped align pretty closely with Nicholas Erik’s list here. He keeps it updated and tiers them in order of effectiveness too, so it’s a wonderful resource. To the extent that I just open up this page and use it when booking my own promos. Bookmark this!