July AAP Figures Show Continuing E-book Explosion

The Association of American Publishers (AAP) has released its figures for the month of July. Aside from a bump in hardcover numbers, the same trends we have seen all year are visible: print down and e-books surging. As always, the AAP figures come with a health warning. Only a very limited number of houses report, and you should hesitate before drawing hard-and-fast conclusions, especially with regard to the raw revenue numbers. However, it’s useful to look at the trends, which are confirmed by more comprehensive sources. The figures in the table below are in millions of dollars.