Who's Afraid of Very Cheap Books? Publishing

A common meme in publishing is that cheap books are destroying the world or literature, and that low prices are undermining the viability of publishing or writers’ ability to make a living. I’ve long thought this position is nonsense – a narrative which plays on misplaced fears of change and a confusion of price and value, which is also based on flawed assumptions and analog, zero-sum thinking. And, if anything, the opposite is true. Why So Cheap? Self-publishers are fond of 99c pricing for a number of reasons. It’s the lowest price you can set at Amazon, Apple, Barnes & Noble, and Kobo without making your book free, and it has an obvious impulse buy appeal to readers. This price point is particularly popular Read More…

2011: The Self-Publishing Year In Review

This has been a year of massive changes. Some of the older hands say that the business has always been this way. However, I don’t think we are simply seeing another year of flux. Instead, we are witnessing a process unfold which will revolutionize publishing forever (or at the very least, the foreseeable future). But hey, I could be wrong, and we might all be back querying – and fawning in the comments of agents’ blogs – by March. January The year opened with a booming e-book market as millions of Americans went on a binge buying spree to fill up their new e-readers – most of which were Kindles. That led to a handful of self-publishers posting truly eye-catching numbers, some Read More…