Why Is My Book Not Selling?

Okay. Time for a confession. A Storm Hits Valparaiso is selling a little less than I had hoped. But that’s not what today’s post is about. This question – why is my book not selling? – is quite a common one and I would like to address it in a general way because I think many people slip up on the basics. I would also like to use my new book as a case study, to show what steps I am taking to address somewhat tepid sales over the last couple of weeks. And in fact, the tide is already turning – thanks to a couple of tricks I pulled yesterday, but we’ll get to that. As Seth Godin says, it’s far Read More…