I am always interested in fresh approaches and new ideas. The whole concept of “free as a sales tool” is fascinating to me. I’ve seen people use a number of different approaches, but what is most common is to make a short story free, or sometimes the first book in a series free, in the hope that you will lure readers in. Lizzy Ford has a very different approach, and she kindly agreed to answer my questions. After reading this interview, I’m sure you will have some yourself, and Lizzy has agreed to drop by later, so please leave them in the comments.