Using "Free" On Standalone Books – Guest Post by Indie Author Hollister Ann Grant

I think we all know at this stage that “free” can be a powerful promotional tool. Usually, when writers go through the somewhat convoluted process of making a book free on Amazon, the aim is to introduce a new pool of readers to their work who might otherwise never hear of it. Often, it’s the first in a series, and the hope is that out of the thousands that download it for nothing, a reasonable percentage will (a) actually read the book and, (b) enjoy it enough to pay for the rest of the author’s work. Some of the most successful self-publishers out there have employed this strategy – with fantastic results – so its effectiveness is not under question. Read More…

Using “Free” On Standalone Books – Guest Post by Indie Author Hollister Ann Grant

I think we all know at this stage that “free” can be a powerful promotional tool. Usually, when writers go through the somewhat convoluted process of making a book free on Amazon, the aim is to introduce a new pool of readers to their work who might otherwise never hear of it. Often, it’s the first in a series, and the hope is that out of the thousands that download it for nothing, a reasonable percentage will (a) actually read the book and, (b) enjoy it enough to pay for the rest of the author’s work. Some of the most successful self-publishers out there have employed this strategy – with fantastic results – so its effectiveness is not under question. Read More…