This Brand New Self-Publishing Guide is Free Marketing Publishing Resources

This fourth edition of Digital has been completely revamped to reflect the needs of self-publishers in 2020. The structure has been completely streamlined to reflect the ten steps involved in publishing your work like a pro.

Reflecting the specific challenges that writers face today, the advice on each step goes much deeper than before. Instead of just showing you how and where to find a cover designer, for example, Let’s Get Digital will show you how to brief your designer effectively, and learn what effective commercial packaging is for your niche, so that you end up with a cover which isn’t just pretty, but also very effective at appealing to your specific target audience.

And the same goes for writing, editing, formatting, pricing, metadata — all the areas where an author must make crucial decisions which affect the viability of their book.

Of course, the largest section of the book, by far, covers the entire topic of marketing from the ground up, showing authors not just how to find their first readers in the most cost effective way possible, but also how to construct a real author platform, one that will capture interest from readers and use those seeds to grow a community of fans around your work, who will send each new release higher in the charts. Read More…

Let’s Get Digital Is Free. Maybe Forever? Publishing Resources

I first published Let’s Get Digital in July 2011, back when dinosaurs roamed the earth, and then released a (much) revamped and updated version in September 2014. Combined, both editions have sold well over 25,000 copies at this point, which is about 24,000 copies more than I ever hoped. So my sincere thanks to all of you for that – particularly the generous authors who contributed to the book and the army of writers recommending it to others. Speaking of which, a friend told me the other day that she was grateful I’d written the book because it gives her a quick and easy way to answer emails from newbs. Well, let me tell you, I’m totally fine with monetizing Read More…

Publishing Is Easy

There are three primary tasks a writer must undertake to get her work into the hands of readers: writing, publishing, and marketing. Out of those three, I respectfully submit, publishing is by far the easiest. Writing Writing a book is hard, and writing a good book is even harder – at least from the perspective of the inexperienced writer. Most people who think about writing a book never start one. Most people who start one never finish it. And most people who finish a book never polish it to the point where it’s ready for prime-time and/or never get it out the door for one reason or another. To write a good book, you have to put in the time Read More…