How To Increase Piracy Publishing

I’m working on the 2nd edition of Let’s Get Digital this month and I thought it might be fun to share some of the ideas I’m sketching out. The following excerpt is part of the chapter on piracy (about a third of it, if you’re counting). There’s more details on Digital 2 (and other releases) at the end of this post, but let me open with a disclaimer: authors are entitled to take whatever approach they like to piracy. It’s their stuff. That said, I’d like to see if I can convince some of you to approach the issue a little differently, because I think taking a hard-line approach can be counter-productive. How To Increase Piracy A common misconception in Read More…

The Great E-book Pricing Question Marketing Publishing

There’s more guff written about pricing than almost anything else, resulting in an extremely confusing situation for new self-publishers. I often see them pricing too low or too high, and the decision is rarely made the right way, i.e. ascertaining their goals and pricing accordingly. Price/value confusion Before we get to the nuts-and-bolts, it’s time to slay a zombie meme. Much of the noise on this issue springs from conflating two concepts, namely price and value. Authors often say something like, “My book is worth more than a coffee.” Or publishers might say, “A movie costs $10 and provides two hours of entertainment. Novels provide several times that and should cost more than $9.99.” Price and value are two different things. Read More…