July AAP Figures Show Continuing E-book Explosion

The Association of American Publishers (AAP) has released its figures for the month of July. Aside from a bump in hardcover numbers, the same trends we have seen all year are visible: print down and e-books surging. As always, the AAP figures come with a health warning. Only a very limited number of houses report, and you should hesitate before drawing hard-and-fast conclusions, especially with regard to the raw revenue numbers. However, it’s useful to look at the trends, which are confirmed by more comprehensive sources. The figures in the table below are in millions of dollars.

AAP Figures Released: E-Books Keep on Truckin’ But Print Isn’t Dead Yet

The American Association of Publishers (AAP) have released their figures for March. The headline figures were that e-books grew 145.7% year-on-year from March 2010 (in revenue terms), and print bounced back after a terrible start to the year, with two categories showing gains. Adult Hardcover was up 6% year-on-year and Adult Mass Market Paperback grew 1.2%. Adult Trade Paperback fell 7.7%. Despite that drop, Adult Trade Paperback was the #1 selling format at $115.9m, followed by Adult Hardback at $96.6m, e-books at $69m, and Adult Mass Market Paperback at $55.2m.