July AAP Figures Show Continuing E-book Explosion

The Association of American¬†Publishers (AAP) has released its figures for the month of July. Aside from a bump in hardcover numbers, the same trends we have seen all year are visible: print down and e-books surging. As always, the AAP figures come with a health warning. Only a very limited number of houses report, and you should hesitate before drawing hard-and-fast conclusions, especially with regard to the raw revenue numbers. However, it’s useful to look at the trends, which are confirmed by more comprehensive sources.¬†The figures in the table below are in millions of dollars.