Amazon’s New Tablet – Kindle Fire – Takes Aim At Barnes & Noble, Not Apple

TechCrunch (again) had the scoop last night. Amazon’s much touted announcement tomorrow will be the launch of their new tablet, dubbed Kindle Fire. Aside from ad copy that writes itself (Kindle Fire Sale, anyone?), the details are surprisingly underwhelming. This is not a device to take an Apple’s all-conquering iPad, but a closer look indicates that Amazon may have a different target. The big disappointment, leaked earlier in the month, is that there is no e-ink, and instead will be a backlit LCD screen. The development of color e-ink is still ongoing. Indeed, according to gdgt.com, sources inside Amazon state that the Kindle development team (known internally as Lab 126) “opted not to take on the project, in favor of Read More…

Amazon’s New Tablet – Kindle Fire – Takes Aim At Barnes & Noble, Not Apple

TechCrunch (again) had the scoop last night. Amazon’s much touted announcement tomorrow will be the launch of their new tablet, dubbed Kindle Fire. Aside from ad copy that writes itself (Kindle Fire Sale, anyone?), the details are surprisingly underwhelming. This is not a device to take an Apple’s all-conquering iPad, but a closer look indicates that Amazon may have a different target. The big disappointment, leaked earlier in the month, is that there is no e-ink, and instead will be a backlit LCD screen. The development of color e-ink is still ongoing. Indeed, according to gdgt.com, sources inside Amazon state that the Kindle development team (known internally as Lab 126) “opted not to take on the project, in favor of Read More…