Who's Afraid of Very Cheap Books? Publishing

A common meme in publishing is that cheap books are destroying the world or literature, and that low prices are undermining the viability of publishing or writers’ ability to make a living. I’ve long thought this position is nonsense – a narrative which plays on misplaced fears of change and a confusion of price and value, which is also based on flawed assumptions and analog, zero-sum thinking. And, if anything, the opposite is true. Why So Cheap? Self-publishers are fond of 99c pricing for a number of reasons. It’s the lowest price you can set at Amazon, Apple, Barnes & Noble, and Kobo without making your book free, and it has an obvious impulse buy appeal to readers. This price point is particularly popular Read More…

Who’s Afraid of Very Cheap Books? Publishing

A common meme in publishing is that cheap books are destroying the world or literature, and that low prices are undermining the viability of publishing or writers’ ability to make a living. I’ve long thought this position is nonsense – a narrative which plays on misplaced fears of change and a confusion of price and value, which is also based on flawed assumptions and analog, zero-sum thinking. And, if anything, the opposite is true. Why So Cheap? Self-publishers are fond of 99c pricing for a number of reasons. It’s the lowest price you can set at Amazon, Apple, Barnes & Noble, and Kobo without making your book free, and it has an obvious impulse buy appeal to readers. This price point is particularly popular Read More…

Indie Publishing For International Writers, Step 8: Pricing Strategies

This is the eight part of my continuing series INDIE PUBLISHING FOR INTERNATIONAL WRITERS, a step-by-step guide to getting your stories into (digital) print. I’ll be doing each step with you, learning as you do, because I’ve never done this before either. I will be compiling all these steps into a free e-book for my blog-readers when I am done. Step 8: Pricing Strategies There is a lot of debate about pricing. Today, I want to avoid a discussion of the ethics of various strategies. Instead, I would like to talk about their respective pros and cons for the writer employing them.