St. Patrick's Day Blowout: Results

If you were on Twitter over the weekend, you probably heard something about the St. Patrick’s Day Blowout Sale that I ran here on the blog. A few of you asked how it was all put together, and plenty are keen to hear the results, so I thought I’d run through it all for you today. As you will see below, it was very successful. So successful in fact, that it might spawn a few imitators. For those thinking along those lines, a caution: I would imagine there would be diminishing returns on any promo like this, and I might suggest adding your own twist to get anything like the same results. On top of that, it’s a hell of Read More…

Word-of-Mouth In Action

Word-of-mouth is the only thing that ever really sells books. While a glowing review in the New York Times will undoubtedly shift some copies, if the limited amount of people that actually read the reviews (and then purchase the book), don’t then spread the word, the sales bump will be temporary. The 21st century world-weary reader is a hard person to reach. Our environment has become so saturated with advertisements that we tend to tune them out. Broadcasters need to resort to tricks like raising the volume levels of the ads to force us to pay attention. We ignore ads because we don’t trust them. Exaggerated claims of the merits of one brand over another have been with us for Read More…

Promo Tip: LibraryThing Giveaways

Readers can be a skittish bunch, bolting for cover at the first distant rumble of the author promo wagon. I don’t blame them. Nothing spoils a good conversation like a salesman with a megaphone. What usually happens is this. Readers find a nice site where they can congregate and have good conversations about books. A writer discovers the site and thinks he has struck gold. Word of this rich seam of “customers” spreads like wildfire, and writers descend en masse hauling wagonloads of blurbs, excerpts, taglines, hyperlinks, ALL CAPS, and, yes, megaphones.

You Never Know When Your Promo Seeds Will Blossom

I am in a wistful mood this morning. Perhaps it’s the soft summer rain. Maybe its the Joe Dassin tune on my record player. Most likely it’s last tentacles of the wine I drank last night still wrapped lovingly around my frontal lobe. Whatever the cause, I’m going to take advantage of this faux-nostalgia and peer back through the mists of time, all the way to April 2011. If you keep with me until the end, there may even be a moral to the story. At the start of April, the only people who had read my writing were a handful of friends and a group of overworked literary agents’ interns. The only person who had been subjected to my Read More…

Indie Publishing For International Writers, Step 9: Discounts, Competitions & Blog Tours

This is the ninth part of my continuing series INDIE PUBLISHING FOR INTERNATIONAL WRITERS, a step-by-step guide to getting your stories into (digital) print. I’ll be doing each step with you, learning as you do, because I’ve never done this before either. I will be compiling all these steps into a free e-book for my blog-readers when I am done. It’s called Let’s Get Digital and is penciled in for release at the end of June. The final steps of this self-publishing guide is going to focus on further marketing tips. We have already covered the basics: blogging and websites, pricing, social networking, and reviews. Today, I want to talk about discounts, competitions, giveaways, and blog tours.

Indie Publishing For International Writers, Step 9: Discounts, Competitions & Blog Tours

This is the ninth part of my continuing series INDIE PUBLISHING FOR INTERNATIONAL WRITERS, a step-by-step guide to getting your stories into (digital) print. I’ll be doing each step with you, learning as you do, because I’ve never done this before either. I will be compiling all these steps into a free e-book for my blog-readers when I am done. It’s called Let’s Get Digital and is penciled in for release at the end of June. The final steps of this self-publishing guide is going to focus on further marketing tips. We have already covered the basics: blogging and websites, pricing, social networking, and reviews. Today, I want to talk about discounts, competitions, giveaways, and blog tours.