What The Piña Colada Song Teaches Us About Marketing Marketing Publishing

It was the release of his fifth solo album – and particularly the single Escape (The Piña Colada Song) – which made him truly famous. At least among those who didn’t mistake the singer for Barry Manilow, a surprisingly persistent error over time.

While that case of mistaken identity didn’t dampen the song’s initial reception, another form did. It was originally released as Escape – with no mention of those famous piña coladas in the song title.

People would call up radio stations and ask for the song about piña coladas, only to be met with bafflement. And when they went to their local record store to order The Piña Colada Song, they were told the store didn’t have it. They did, of course, but it was titled something else: Escape. Read More…