The Author With The Biggest Mailing List Wins Marketing

What happens when a reader finishes your e-books? What’s the first thing they see? What’s the first thing they do? Back-matter is extremely important. Presuming you have done your job as a writer well, it’s a golden opportunity to draw readers into your world. The basic components of effective back-matter are fairly straightforward: blurbs for and/or links to your other books, links to whatever social media presence you have, a short note requesting reviews, and, most important of all, a link to your New Release Mailing List. If you don’t have a mailing list already, you need to set one up immediately. It’s one of the most powerful tools at your disposal. Without an effective method for collecting readers’ emails Read More…