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One big change in my business over the last few years has been recognizing the importance of branding… and doing something about it too, I guess. Because I was always somewhat aware of the role branding plays in marketing but really fell down in the execution.
Which is a nice way of saying my branding was awful.
That’s no slight on the designers who turned out excellent work for me. My book covers were great, for example, I just didn’t have a coherent vision across my titles which was then parlayed across websites and Twitter headers and email graphics for brand cohesion – or really why that would be so important.
These days my site looks more professional, and the branding lines up with that of my books, social channels, and newsletter. And I’m quite proud of it as I handle all of it myself. Well, almost – I still outsource book covers. But I do the rest, and the funniest part about that is that I’m not remotely artistic in that sense; I couldn’t match colors if you paid me and can’t draw a straight line with a ruler. Read More…
The Combined Book Exhibit has been taking its traveling bookshelf, packed with hopeful authors’ books, to trade events and book fairs around the world for 85 years. But while it may have started as a vehicle for genuine publishers and authors to showcase their wares at far-flung events, today it is notorious for enabling a very particular kind of author scam.
If an author approaches the Combined Book Exhibit directly via its website, they can display their ebook or print book at prestigious events like the London Book Fair or BookExpo America for $325. This is a considerable fee when you consider what the author gets in return, especially if you have seen these tired, unloved bookcases at industry events. The idea that an agent or editor or movie producer would peruse these shelves, let alone actually acquire something from them, is risible.
Package deals are also flogged to authors. For example, to have your print and ebook edition displayed in the New Title Showcase at the London Book Fair and BookExpo America next year costs the considerable sum of $900. And then something called the 2020 International Package will take your hopefully sturdy paperback to the London Book Fair, BookExpo America, Beijing Book Fair, Frankfurt Book Fair, Sharjah Book Fair, and the Guadalajara Book Fair, at a cost of $1400 or $1650 if you want to include the ebook also. Read More…