RECENT BLOG POSTS


Decoding Amazon To Sell More Books Amazon Marketing

In case you read the old, free edition and want to know what has changed, let me make that easy for you: everything. This brand new edition is a full-length book (over 75,000 words) breaking down how the Kindle Store, and how you can seduce Amazon’s giant recommendation engine.

Most importantly, it goes deep on how to profit from that knowledge, showing you exactly how to tweak your metadata and marketing plans to sell more books.

In fact, Amazon Decoded goes one step further than that and hands you a series of strategies and tactics you can use right away – launch plans and backlist promotions to suit your needs if you are wide or exclusive to Amazon, or whether you are looking to maximize income, expand your audience, promote your work on a limited budget, or spend a little more and send a whole series into orbit.

Amazon Decoded also comes with a stellar set of bonus resources, housed on a private part of this here website, which will help you put all this information into practice and raise your marketing game.

Want to sell more books on the world’s biggest retailer? Amazon Decoded will show you how. Read More…



What The Big Tech Hearings Mean For Indie Authors Amazon Publishing

The CEOs of Facebook, Google, Amazon, and Apple were grilled on Capitol Hill yesterday, stepping up the anti-trust chatter that has been percolating over the last few years. While some of you might be tempted to reflexively dismiss these hearings as political theater, many commentators seem to agree that this time feels different.

Political sands have shifted. Public sentiment towards tech companies has soured — companies who were once almost universally loved. Well, at least in the case of three of them; Amazon always attracted some measure of criticism, I guess, probably given the particular companies it disrupted.

Indie authors, in particular, perked up at the news of these hearings, given that three of those places are where we sell most of our books, and the fourth is what many of us predominantly use to drive sales of those books.

Whatever your feeling on these individual companies, their effects on society, or the forces driving these hearings, the mere prospect of anti-trust actions creates uncertainty in business terms, at a time when we already have a significant amount of it. Which makes this an excellent time to examine how well your author business is future-proofed, given the average indie author’s dependency on this set of companies currently in the anti-trust spotlight. Read More…





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