The Anatomy of a Launch Marketing Publishing

Let’s Get Digital 3 has been out for a week and has sold around 3,500 copies. How did that happen? Let’s take a look… I released Digital 2 in September 2014 and it was maybe 60% new content, but the changes were largely superficial in the sense that it was an updating of the text rather than any kind of re-imagining. I decided early on that Digital 3 would be more revolution than evolution.

I released Digital 2 in September 2014 and it was maybe 60% new content, but the changes were largely superficial in the sense that it was an updating of the text rather than any kind of re-imagining. I decided early on that Digital 3 would be more revolution than evolution. As I detailed in this interview with Forbes earlier this week, a lot has changed in the last few years.

The whole text was rewritten from scratch – bar the odd sentence fragment here or there I couldn’t bear to part with – the only section that was spared a radical overhaul was the success stories at the back. Read More…

Final Chance To Get Let’s Get Digital 3 at 99¢ Marketing Publishing Resources

Let’s Get Digital 3 is out. Hooray! Pre-orderers will have already received their copies, but for those who prefer to wait until a book is live (I’m totally like this) you can still get it at the promotional price of 99¢. Don’t delay, as the price will rise tomorrow to $4.99.

I really hope you get a lot out of it, your support during the pre-order period was phenomenal – 2,500 writers have bought the new edition already. I hope I can repay that support with valuable information you can use to build your readership. Read More…

Why Is My Book Not Selling?

Okay. Time for a confession. A Storm Hits Valparaiso is selling a little less than I had hoped. But that’s not what today’s post is about. This question – why is my book not selling? – is quite a common one and I would like to address it in a general way because I think many people slip up on the basics. I would also like to use my new book as a case study, to show what steps I am taking to address somewhat tepid sales over the last couple of weeks. And in fact, the tide is already turning – thanks to a couple of tricks I pulled yesterday, but we’ll get to that. As Seth Godin says, it’s far Read More…

7 Lessons In Self-Publishing I Learnt In The 7th Grade – Guest Post by Mainak Dhar

I have a guest post today from a writer you are going to be hearing a lot more about in the future: Mainak Dhar. He first self-published (for the Kindle, full story below) in March of this year. He had come from a traditional publishing background – but with Indian publishing houses, which didn’t give him any head-start on Amazon. Initially, his sales were modest enough, but by July, he began to see better results on the back of some clever marketing campaigns. In fact, his professional background in marketing and branding shines through in all the presentation of his work, as you can see quite clearly from his striking covers. By last month, his sales had really taken off Read More…