Welcome to the email archive – where I store all the most useful emails from my weekly marketing newsletter. I’ve grouped them into various topic areas so you can dive into the subjects of most interest to you.
This Writing Life
Mad Ads
Reader Targeting
Launch Menu
Email Sorcery
How To Sell Books
For the moment, the links all go to an archive at Mailchimp, but as I’m transitioning away from them, I will import the content here so it has a more permanent home.
Oh, and if you stumbled across this private, subscriber-only section of my site, then sign up to my newsletter here to make sure you get future emails.
This Writing Life
What The Pina Colada Song Teaches Us About Marketing
Content Marketing For Authors 2
Mad A
AMAZON
FACEBOOK (Ongoing)
Part 1: How To Make A Pretty Facebook Page
Part 3: Boosting Posts For Likes
Part 5: Can We Trust Facebook’s Data?
Part 6: Cloning & Mirroring To Boost Social Proof
Part 8: Building A Campaign II
Part 9: Building A Campaign III
Part 11: Watch Out For Engagement Bait!
BOOKBUB (Complete)
Part 7: CPC v CPM – There Can Be Only One
Note: all the above BookBub episodes have been completely superceded by the much-more-in-depth book BookBub Ads Expert. The free course at Reedsy (which I wrote) is also a better intro at this point. Just FYI. This email on recent changes is up to date though:
Reader Targeting
How Reader Targeting Applies To Everything
Launch Menu
How To Launch A Book 1: one month out
How To Launch A Book 2: the final countdown
How To Launch A Book 3: the main event
Starting Fresh 1: Meet Wanda Wordcount
Starting Fresh 2: Introducing Paula Penname
Starting Fresh 3: The Return of Norman Newbie
Spreading The Love (A Launch Breakdown)
Email Sorcery
All Aboard The Whitelist Express
Want More Readers To Get Your Emails?
All About Email 2: Your Winning Toolkit
All About Email 3: Respect Your Reader!
All About Email 4: Content Writers = Content Readers
All About Email 5: Attracting Readers
All About Email 6: Websites & Landing Pages
All About Email 7: Welcoming Readers
All About Email 8: Conditional Automations
How To Sell Books
Darn Books Won’t Sell Themselves 1
Darn Books Won’t Sell Themselves 2
Darn Books Won’t Sell Themselves 3