Welcome to the email archive – where I store all the most useful emails from my weekly marketing newsletter. I’ve grouped them into various topic areas so you can dive into the subjects of most interest to you.
Oh, and if you stumbled across this private, subscriber-only section of my site, then sign up to my newsletter here to make sure you get future emails.
This Writing Life
My #1 Writing Tool: 500-Day Review: the reMarkable 2
The crazy routines of successful artists
Using stock photos to help visualize scenes and characters
How Many Names Does A Guy Need?
What The Pina Colada Song Teaches Us About Marketing
Content Marketing For Authors 2
Mad A
The best resource for you to explore is this page I built for subcribers – with all my free Facebook Ads resources, organized by the order in which you should approach your tasks. Check it out here: Facebook Ads for Authors Resources. Please also feel free to explore the resources beloe, just note that the Facebook Ads for Authors Resources page will have the most up to date information.
Part 1: Facebook Advantage Survival Guide
Part 2: Facebook Advantage Survival Guide
Part 3: Facebook Advantage Survival Guide
Part 4: Facebook Advantage Survival Guide
Don’t Make These Killer Mistakes With Facebook Ads
5 Things To Do Before Advertising On Facebook
Organic Reach on Facebook – reports of its death are greatly exaggerated
Reaching The Right Readers – Facebook targeting revisited
Episode 1: The Campaign – How to tell Facebook’s bots what you want
Episode 2: The Ad Set – The secret to Facebook targeting
Episode 3: The Ad – How to make readers click
Episode 4: Targeting – Facebook is changing how we reach readers
Episode 5: Metrics – Getting Facebook to show you the real picture
Episode 6: Click Costs – What should you pay for a click?
Episode 7: Social Proof – Harvesting reader love to sell books
FACEBOOK (Older Series)
Part 1: How To Make A Pretty Facebook Page
Part 3: Boosting Posts For Likes
Part 5: Can We Trust Facebook’s Data?
Part 6: Cloning & Mirroring To Boost Social Proof
Part 8: Building A Campaign II
Part 9: Building A Campaign III
Part 11: Watch Out For Engagement Bait!
AMAZON
BOOKBUB (Complete)
Part 7: CPC v CPM – There Can Be Only One
Note: all the above BookBub episodes have been completely superceded by the much-more-in-depth book BookBub Ads Expert. This email on recent changes is up to date though:
Reader Targeting
Buying decisions are made with emotion
Build a brand identity in 2 hours
Art is a container for feelings
How Reader Targeting Applies To Everything
Launch Menu
How To Launch A Book 1: one month out
How To Launch A Book 2: the final countdown
How To Launch A Book 3: the main event
Starting Fresh 1: Meet Wanda Wordcount
Starting Fresh 2: Introducing Paula Penname
Starting Fresh 3: The Return of Norman Newbie
Spreading The Love (A Launch Breakdown)
Email Sorcery
Please Don’t Email Your Readers Like This
Apple Takes Aim At Newsletters
Your Questions Answered on Apple’s Email Changes
You Are Probably Making This Mistake (Sorry)
How To Roll Out The Red Carpet
How Does It Feel To Be On Your List?
The Real Secret To Email Deliverability
Are You Doing This Wrong With Email?
(Older Emails On Email Are Below)
All Aboard The Whitelist Express
Want More Readers To Get Your Emails?
All About Email 2: Your Winning Toolkit
All About Email 3: Respect Your Reader!
All About Email 4: Content Writers = Content Readers
All About Email 5: Attracting Readers
All About Email 6: Websites & Landing Pages
All About Email 7: Welcoming Readers
All About Email 8: Conditional Automations
How To Sell Books
The Book Marketing Tier List: S-Tier: Facebook Ads
S-Tier: BookBub Featured Deals
A-Tier: Amazon Ads, Freebooksy Series Promos, Almighty Algorithms
B-Tier: Deal Sites, Email Swaps, Booksweeps
C-Tier: BookBub Ads, Group Promos, Social Media
F-Tier: Blogging, Hollywood BS, Goodreads, Blog Tours, Book Fairs, Media, Netgalley, Book Readings
How To Sell Books in 2022 – Part 1
How To Sell Books in 2022 – Part 2
How To Sell Books in 2022 – Part 3
How To Sell Books in 2022 – Part 4
Darn Books Won’t Sell Themselves 1
Darn Books Won’t Sell Themselves 2
Darn Books Won’t Sell Themselves 3
