Welcome to the email archive – where I store all the most useful emails from my weekly marketing newsletter. I’ve grouped them into various topic areas so you can dive into the subjects of most interest to you.

This Writing Life

Mad Ads

Reader Targeting

Launch Menu

Email Sorcery

How To Sell Books

For the moment, the links all go to an archive at Mailchimp, but as I’m transitioning away from them, I will import the content here so it has a more permanent home.

Oh, and if you stumbled across this private, subscriber-only section of my site, then sign up to my newsletter here to make sure you get future emails.

This Writing Life

This Writing Life header

What The Pina Colada Song Teaches Us About Marketing

Embrace Boredom

One Thing At A Time

What’s In A Name?

Going Viral: A User’s Guide

Content Marketing For Authors

Content Marketing For Authors 2

Mad A

Mad Ads header

AMAZON (Ongoing)

Part 1: Platform Problems

Part 2: How Amazon Ads Works

Part 3: Keyword Krazy

FACEBOOK (Ongoing)

Part 1: How To Make A Pretty Facebook Page

Part 2: Content Marketing

Part 3: Boosting Posts For Likes

Part 4: Targeting Basics

Part 5: Can We Trust Facebook’s Data?

Part 6: Cloning & Mirroring To Boost Social Proof

Part 7: Building A Campaign I

Part 8: Building A Campaign II

Part 9: Building A Campaign III

Part 10: Fighting Ad Fatigue

Part 11: Watch Out For Engagement Bait!

BOOKBUB (Complete)

Part 1: Comp Authors

Part 2: Get Out Of Jail Free

Part 3: Testing Times

Part 4: Picture Perfect

Part 5: How To Use Canva

Part 6: Optimization Overload

Part 7: CPC v CPM – There Can Be Only One

Part 8: What the FAQ?

Note: all the above BookBub episodes have been completely superceded by the much-more-in-depth book BookBub Ads Expert. The free course at Reedsy (which I wrote) is also a better intro at this point. Just FYI. This email on recent changes is up to date though:

BookBub Changes

Reader Targeting

Reader Targeting header

Know Your Readers

How Reader Targeting Applies To Everything

Social Proof 101

Launch Menu

Launch Menu header

Starting Fresh 1: Meet Wanda Wordcount

Starting Fresh 2: Introducing Paula Penname

Starting Fresh 3: The Return of Norman Newbie

Spreading The Love (A Launch Breakdown)

Email Sorcery

Email Sorcery header

All Aboard The Whitelist Express

Want More Readers To Get Your Emails?

Raising Your Email Game

All About Email 1: Why Email?

All About Email 2: Your Winning Toolkit

All About Email 3: Respect Your Reader!

All About Email 4: Content Writers = Content Readers

All About Email 5: Attracting Readers

All About Email 6: Websites & Landing Pages

All About Email 7: Welcoming Readers

How To Sell Books

How To Sell Books header

Darn Books Won’t Sell Themselves 1

Darn Books Won’t Sell Themselves 2

Darn Books Won’t Sell Themselves 3

Darn Books Won’t Sell Themselves 4

Selling Fiction v Non-Fiction